Home / Knowledge / News / Information Technology / GASP Jeans goes online with Solutionists fashion tool
GASP Jeans goes online with Solutionists fashion tool
24
Mar '12
Australian fashion label GASP, boutique stockist of international clothing labels Sherri Hill and Jovani, has launched a brand new online retail offering with Australasian ecommerce specialists, Solutionists. www.gaspjeans.com.au boasts full integration with their Point of Sale system, Counter Intelligence, delivering real time stock levels and pricing online.

The GASP website has been an immediate success, with orders being placed only hours after launch, despite no promotional activity surrounding the new webstore as of yet. Solutionists' integration plug-in not only automates the process of delivering a full range online, but shows users stock levels by store, right down to a particular size and colour combo should a customer prefer to visit a physical outlet. With around 65% of shoppers researching items online prior to in store purchase, GASP's 'Find in Store' feature provides an invaluable multi-channel shopping experience for their customers.

GASP's online back order service also serves to minimise the gap between their customers online and offline experiences. If a particular item is out of stock the estimated delivery date will be calculated and displayed, allowing a customer to purchase with the understanding of a later dispatch date. GASP's bespoke Couture range is also facilitated online, with customers given the ability to browse the Couture range, and send an enquiry form to GASP if interested in a custom garment. The enquiry form captures the code of the style the user is browsing, and requests their dress size in order to minimise the amount of admin time at the GASP's end.

James Gilbert, Director of Solutionists, says GASP's ability to understand the need for a seamless experience between their online and offline channels will prove to be an integral part of their multi-channel success. “Many retailers treat their webstores as standalone shops, where their customers are expecting an integrated experience. If they (customers) can get it in store, whether “it” is product, stock availability, customer services or loyalty schemes, they expect to get it online as well. This inability of many retailers to meet their customers' expectations is the crux of many failed online ventures.”

GASP is a leading fashion house founded in 1993 in Melbourne, Australia. Dubbed the brand behind fashion's newest genre "Playful Couture", GASP seeks to attract customers who are fascinated by the playful, sensual and evocative Gasp lifestyle.

Solutionists is a leading Australasian ecommerce provider - specialising in integrated online fashion retailing solutions.

Solutionists Ltd


Must ReadView All

VF Corporation to split into two independent companies

Apparel/Garments | On 14th Aug 2018

VF Corporation to split into two independent companies

VF Corporation, a global leader in branded lifestyle apparel,...

Courtesy: Good On You

Apparel/Garments | On 14th Aug 2018

Good On You in Oz adds 500 European brands to rating app

Australia-based Good On You’s brand-rating app has recently added 500 ...

Courtesy: USDA/FAS

Textiles | On 14th Aug 2018

US cotton exports in 2017-18 highest in over a decade

Cotton exports from the US in 2017-18 reached their highest level...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search