Home / Knowledge / News / Information Technology / Charming Shoppes to use Oracle retail store solution
Charming Shoppes to use Oracle retail store solution
01
May '12
Charming Shoppes, the parent company of Lane Bryant, Lane Bryant Outlet, Fashion Bug and Catherines Plus Sizes, has selected Oracle Retail Merchandising and Stores to establish a cross-channel platform serving its brands.

Charming Shoppes will use Oracle Retail applications to deploy a modern technology platform that helps transform its merchandising, supply chain and store operations to reduce the total cost of ownership of hardware, software and support while enabling a better shopping experience for customers across channels and brands.

The retailer will use Oracle Retail Merchandise Operations Management to obtain a single, comprehensive source of consistent and accurate data delivered on a proven, scalable platform.

The retailer will use Oracle Retail Stores Solutions to improve cross-channel sales capabilities, gain better access to information and deliver a consistent, personalized experience at customer touch points.

The company will also implement Oracle Fusion Middleware, Oracle E-Business Suite and Oracle Database as part of its strategy to better serve customers and streamline operations across all its brands.

"Charming Shoppes' mission is to be the plus-size authority for fit, fashion and value, profitably serving as the destination for all of her lifestyle needs, and we are always looking for ways to improve the execution of this mission," said Michael Barrett, chief information officer and senior vice president, Charming Shoppes.

"Oracle Retail will help us improve our internal processes, analysis and decision making to manage inventory and deliver assortments that provide a variety of choices for our targeted segments, so we may offer her trend-right, fashion-appropriate, and quality apparel with consistent, great fit offered in multi-channels."

"Charming Shoppes is establishing a platform that will allow them to deliver an exceptional customer service experience for each of its brands," said Mike Webster, senior vice president and general manager, Oracle Retail. "By selecting Oracle Retail, Charming Shoppes will gain additional insight and control to optimize performance across all locations."

Oracle Corporation


Must ReadView All

'Knitting machines can be used for various applications'

Textiles | On 21st Aug 2018

'Knitting machines can be used for various applications'

Flat knitting machines have the potential of being used for a number...

Courtesy: Invista

Textiles | On 21st Aug 2018

Fujian Petrochemicals to use Invista's P8 PTA technology

Invista’s technology and licensing group, Invista Performance...

Indian team finds way to cut water use in textile industry

Textiles | On 21st Aug 2018

Indian team finds way to cut water use in textile industry

Researchers at the department of chemistry in Calicut University in...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mr Ambrose Chan
DSG International (Thailand) PLC

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search