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C&A to promote internet business with IBM Smarter Commerce

24 May '12
4 min read

Another point in its favor is the high security standards that characterize all IBM solutions. In this industry, as in others, they are considered to be the eCommerce “gold standard” from which C&A Webshop customers will also benefit.

Important findings that will assist C&A in its transformation into a multichannel provider come from IBM's Smarter Commerce initiative. Smarter Commerce supports companies not only with the classic selling of products and services but also with the integration of different sales channels into a consistent multichannel strategy. It also enables them to identify and eliminate inefficient processes across the entire value chain and to develop or optimize business models.

IBM's Smarter Commerce initiative delivers software and services to help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally transformed marketplace.

With over 1,500 stores in 20 European countries and more than 37,500 employees C&A Europe is one of the leading fashion retail businesses in Europe. In the financial year 2011/2012 C&A Europe achieved total sales of 6.8 billion Euro. C&A Europe is an enterprise of Cofra Holding AG.

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