;
Home / Knowledge / News / Information Technology / Centric & vrSoftware partners to offer vrMockshop
Centric & vrSoftware partners to offer vrMockshop
27
Jun '12
Apparel and other customers of Centric Software, Inc. who sell through retail shops will now be able to extend the benefits of their PLM systems even further, reaching to the retail shop floor, thanks to a new partnership between Centric and vrSoftware.

As a vrSoftware solution provider partner, Centric—provider of product lifecycle management (PLM) software for apparel, luxury goods and consumer goods companies—will be able to offer its customers vrSoftware’s well-known vrMockshop. The virtual reality tool helps brands and retailers build fully merchandised, interactive 3-D virtual stores of any size, and helps them design shop floor layouts and planograms from merchandising plans and style images captured in Centric 8 PLM.

vrMockshop quickly and easily integrates with the Centric 8 PLM system, according to Chris Groves, Centric CEO. “Just as our ground-breaking mobile apps extended the benefits of PLM further out in the organization to provide accurate product information to marketing and sales teams, the Centric 8-vrMockshop integration extends the power of PLM software to retail planning teams.”

Extending the “single version of the truth”

With the Centric 8 PLM system and vrMockshop virtual reality software working together to extend the "single version of the truth” for which PLM is known, changes within Centric 8 PLM system ripple instantly throughout vrMockshop. Merchandisers making retail shop plans for merchandising the latest products and collections can prepare retail displays with access to the most up-to-date information about the products.

“Planners can incorporate the latest changes in product design, material or color, revisions in seasonal colors, and even last-minute cancellations to make the best possible use of retail space for maximum revenue and customer satisfaction impact,” says Groves. When retail planners work with this kind of up-to-date information, he says, the potential impact on revenue optimization is significant.

With vrMockshop’s interactive virtual environment, merchandisers can experiment, adapt, and create optimal store layouts. By incorporating retail planning into the product’s lifecycle, retailers can visualize key areas of the PLM process, from collection creation to the finished-product look in a fully merchandised store – all before designs even reach sample development or full scale production. The result is the ability to view the next season’s collection through the eyes of an in-store customer, while still reviewing samples and planning development.

“As we invest in finding the right partners around the world, we believe that the partnership with Centric is ideal,” says Colin Liversedge, CEO of vrSoftware. “Centric’s experience and reputation in PLM for the apparel and other industries that focus on retail sales is a perfect fit, allowing vrSoftware to equip more fashion brands and retailers with the latest in visual merchandising and planning technology.”

Ultimately, explains Groves, apparel companies will realize improved retail sales by using visual mockups, a reduction in labor costs and greater control over branding. “The ability of users to see and provide input in interactive versions of stores affords greater collaboration, another hallmark of PLM,” Groves adds.

Centric Software Inc


Must ReadView All

Japanese capital pouring into textile, garments in Vietnam

Apparel/Garments | On 12th Dec 2018

Japanese capital pouring into textile, garments in Vietnam

Several Japanese companies, including Itochu and Sakai Amiori, are...

Chanel bans fur, exotic animal skins in its products

Fashion | On 12th Dec 2018

Chanel bans fur, exotic animal skins in its products

French fashion retailer Chanel recently announced it will stop using...

Apparel, footwear brands failing to tackle exploitation

Apparel/Garments | On 12th Dec 2018

Apparel, footwear brands failing to tackle exploitation

Apparel and footwear firms are failing to tackle exploitation of...

Interviews View All

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search