;
Home / Knowledge / News / Information Technology / Fluid Inc designs new Facebook store for Charlotte Russe
Fluid Inc designs new Facebook store for Charlotte Russe
14
Aug '12
Fluid Inc., an award-winning digital agency and creator of on-demand, e-commerce solutions for retailers, has teamed up with specialty, mall-based retailer Charlotte Russe to launch the brand’s newly redesigned ecommerce web and mobile sites.

The “fast fashion” seller of trendy, value-priced apparel, shoes and accessories tapped Fluid’s proven history as a retail-focused creative and interactive agency leader to design and build a digital retail hub for the brand that engages its millennial shoppers, attracts new customers, and drives them to conversion.

“Our customers are inherently social – they’re on the move and they want to share their experiences with their friends – and they don’t want to be limited by their location or device,” said Evelyn Lee, senior vice president of marketing and ecommerce at Charlotte Russe. “Now, regardless of how they access our brand, they’ll never miss a promotion or a Facebook conversation related to their favorite products.”

From the user experience to the visual design, the mobile and online sites were built with Charlotte Russe’s youthful, on-the-go consumers in mind. The design team implemented rich, visual merchandising across both channels, and designed and integrated a Facebook network that strengthens the Charlotte Russe community of shoppers and enables conversations to unfold on the entire shopping experience. The strategy and design for the Facebook integration on http://www.CharlotteRusse.com was created by the Fluid agency team.

“This functionality mimics the Charlotte Russe offline, in-store experience by showing a Facebook feed of other shoppers who are viewing, commenting on and buying products,” said Kent Deverell, CEO of Fluid Inc. “Millennials are our most demanding digital buyers because they’re technically very savvy and they’ve come to expect all the capabilities that come with today’s ecommerce experiences. Charlotte Russe is delivering on those expectations, and they now greet online and offline consumers with one unified voice and experience that will undoubtedly increase online conversion rates and drive in-store traffic.”

Charlotte Russe is a growing, mall-based specialty retailer of fashionable, value-priced apparel and accessories. Charlotte Russe provides exciting, fashion-forward merchandise that appeals to a broad range of customers, with a core emphasis on the lifestyle trends of young women in their teens and twenties. Charlotte Russe operates more than 500 stores throughout 45 states and Puerto Rico.

Fluid’s award-winning digital agency services and on-demand Fluid Retail Platform of online visual merchandising solutions incite consumer action. Our work for world-class customers like Charlotte Russe, The North Face, Quidsi Brands, Sears, Benefit Cosmetics, JELD-WEN, and Brooks Brothers spans consumer experiences across the web, social and mobile.

Fluid Inc


Must ReadView All

Myanmar requests EU not to revoke trade preference

Apparel/Garments | On 21st Jan 2019

Myanmar requests EU not to revoke trade preference

Myanmar Government officials and businesses have requested the...

Tanzania spends Sh7 bn to boost cotton production

Textiles | On 21st Jan 2019

Tanzania spends Sh7 bn to boost cotton production

Tanzania has injected Sh7 billion for distribution of insecticides...

India to soon have own standard for apparel size: minister

Apparel/Garments | On 21st Jan 2019

India to soon have own standard for apparel size: minister

India will soon roll out a size project for Indian apparel on the...

Interviews View All

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

N Nithyanandan,

N Nithyanandan

Incorporated in 1999, Purani Textiless Private Limited is one of the...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search