Scalable tech to address new era of category management

29 Aug '12

3 min read

They can also look for opportunities beyond the shelf space, expand their collaboration in the context of the whole store to find innovative ways that will inspire consumers and guide them along the path to purchase. Halim added, “What creates a competitive differentiator between two brands on the same shelf space may not be on the shelf itself.”

Cloud Services: Today, consumer product companies can improve their agility without undertaking the typical time commitment associated with implementing a new technology in-house. Category management tools can now be deployed via cloud services, allowing category management executives to focus their resources on business process and change management – while also achieving high-impact results.

The cloud-based approach also provides a single repository for market insights, category plans and performance data. Category managers and analysts can securely monitor performance, retrieve data and collaborate with field and customer merchandising teams quickly and accurately.

To learn more about enabling efficient, automated processes for assortment planning, space planning and replenishment, click hereto read “The New Age of Category Management” in the latest issue of JDA’s Real Results magazine and click hereto read Mr. Halim’s latest Supply Chain Nationblog post, “Rethinking Category Management from Strategy to Execution.”

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