Home / Knowledge / News / Information Technology / Pacific Sunwear picks Demandware's multichannel solution
Pacific Sunwear picks Demandware's multichannel solution
23
Oct '12
Demandware Inc., a leader in on-demand ecommerce, announced that Pacific Sunwear of California Inc., a leading specialty retailer of California lifestyle apparel, footwear and accessories, is using Demandware’s Multichannel Commerce Solution, powered by the Demandware Commerce platform, to deliver a unified shopping experience across web, mobile, tablet and brick-and-mortar stores.

Pacific Sunwear is one of the top names in teen fashion, with more than 700 stores in 50 states and Puerto Rico. With a consumer base of teens and young adults that live much of their lives through digital channels, it’s critical that Pacific Sunwear be able to keep pace with the latest consumer innovations and provide a multichannel experience to its always-connected shoppers. For this reason, Pacific Sunwear replaced its legacy platform with cloud-based Demandware Commerce platform.

“With technology continually evolving, we need a platform that is easily extendable and enables us to quickly and cost-effectively adapt to serve our demographic across various channels and devices,” said Mondy Beller, vice president of ecommerce for Pacific Sunwear. “We were impressed by Demandware’s cloud-based model that provides operational efficiencies and frees us up to focus on the consumer experience, along with an open environment that allows us to drive innovation.”

As part of its strategy to extend the consumer shopping experience, Pacific Sunwear has integrated web and mobile into its stores. If a product is not available in a store, sales associates help consumers make purchases via tablets, with shipping included at no cost.

With Demandware, Pacific Sunwear is now benefiting from:

  • A central platform for managing multiple consumer touch points and a seamless brand experience regardless of channel
  • Pre-built integrations available through the Demandware LINK Marketplace that enable the rapid and cost-effective deployment of innovative complementary technologies, such as social sign in and product reviews
  • An online community to collaborate and exchange ideas with partners, developers, employees, and other clients
  • Personalization capabilities for creating unique interactions with relevant product and content views based on gender, location and interests
  • A proven, world-class operating environment that enables Pacific Sunwear to focus on growing its business rather than managing and supporting costly and cumbersome infrastructure

“Pacific Sunwear is a forward-looking brand that is committed to the development of innovative experiences for its customer base. With Demandware, Pacific Sunwear now has a platform that is open and extendable, and allows it to keep pace with its web-centric consumers across channels and devices. We’re very excited to be working with Pacific Sunwear and look forward to further supporting their growth initiatives,” said Jamus Driscoll, senior VP of marketing for Demandware.

Demandware Inc.


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search