Wild Things deploys Fluid's product configurator tool

14 Nov '12

3 min read

Fluid Inc, the creator of a leading on-demand visual merchandising suite and an award-winning digital agency, announced that outdoor technical apparel brand Wild Things has implemented Fluid’s market-leading product configuration platform on Wild Things.

Today online consumers can design and immediately visualize their outdoor gear, specifically the Wild Things Wind Pro Hoody or Insulight Jacket, with the outdoor clothing industry’s biggest selection of features such as outer shell fabric, side panels, and insulation within the Make It Wild option.

“The distinctive imagery, user friendly 3D modeling and wide range of intuitive customizations provides our customers with a new way to connect with our brand, while enabling them to share their designs with friends and family via social networks like Pinterest and Facebook,” said Ed Schmults, chief executive officer, Wild Things, LLC. “This initiative, that uses Fluid’s easy-to-use software, will change how consumers buy outdoor apparel.”

As an industry first, online consumers can configure and purchase Wild Things apparel on Moosejaw.com, an ecommerce site that offers merchandise for sports enthusiasts. The Fluid product configurator is decoupled from the Wild Things ecommerce platform, allowing it to be used across retail partner sites with little effort.

Visitors to the WildThingsGear.com or Moosejaw.com website can customize select styles by choosing from ten configurable attributes including outer shell fabric, side panels, cuffs, hood or no hood, chest pocket location, zipper pocket location, logo, ID/Imprint locations, insulation, and color. By offering several options to design their own jacket, Wild Things allows consumers to customize and visualize clothing specifically suited to their individual needs. As the clothing options are selected, the product configurator immediately shows the selection in a realistic 3D image.

Using the Share Your Design feature, consumers can show friends and family their newly designed clothing creations via social networks like Pinterest and Facebook, or by email or phone.

When the transaction is made through Moosejaw.com or WildThingsGear.com, the details of the order are sent to fulfillment via JTBSOP Consulting’s robust order management system, M2O. M2O allows brands that want to offer customization the following key advantages: 1) the ability to partially or fully automate the order fulfillment and accounting processes; 2) complete visibility into the order to delivery value stream; and 3) a high level of customer service capability.

In addition to providing order management software for Wild Things, JTBSOP Consulting led the development of custom product offerings and the sourcingand implementation of the custom supply chain and manufacturing process.

“This is a quantum leap forward in customizable apparel as Wild Things offers functional customization, in addition to personalization and color, and supports it with tightly woven operations and manufacturing systems that enable it to scale easily and cost-effectively,” said Jud Barr of JTBSOP Consulting.

Fluid Inc

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