Apparel retailer Ascena goes live with TradeStone PLM

TradeStone's Merchandise Lifecycle Management suite is enabling Ascena to drive collaboration, enhance consistency and improve efficiency across the organization.

The first phase of the broader Merchandise Lifecycle Management transformation encompasses key capabilities in TradeStone’s PLM for Retail and Collaborative Sourcing modules including material, color and artwork libraries, color palettes, design intent, points of measure, tech pack development including sample management, RFQs, offers, and three-way sourcing with the company’s international sourcing offices.

User adoption and feedback has been very positive with quick wins including a reduction in time and manual labor, and automated workflow process and communication between designers, tech designers and vendors.

Supporting Quotes:

“In the selection process, TradeStone became our vendor of choice because they represented a strategic vision that understood our space, how we work and could enable us to have one unified system for our product development, design, merchandise, and sourcing teams,” said Ronnie Robinson, Executive Vice President, Ascena Global Sourcing. “The fact that they have delivered on that unified vision so quickly is exciting for the organization and our users. We look forward to what the next phase will bring.”

“Ascena Retail Group was a significant win for us and they have been a fantastic partner to work with,” said Chris Morrison, Chief Operating Officer, TradeStone Software. “This go-live is another testament to what our team can achieve in a short timeframe. We are proud to be setting the industry standard for quick implementations that ensure continuity and enhance user adoption.”

TradeStone Software