Qualtrics helps Bonobos gather valuable consumer feedback

Launched exclusively online in 2007 with better fitting pants, today Bonobos offers a full menswear line known for exceptional fit and colorful energy. By proactively capturing the voice of the customer, Bonobos equips its designers and merchandisers with the insight needed to improve and adapt their offerings, including expanding its product line. Recently, the company used detailed customer feedback to design a slimmer-cut dress shirt and edit their sweater and denim offerings.

“Learning about our customers helps us serve them better. Since the start, we’ve built our business on customer input in order to design better-fitting clothes and a better shopping experience” said Craig Elbert, vice president of marketing at Bonobos. “By leveraging Qualtrics as our do-it-yourself research platform, we’re able to effortlessly create intuitive surveys, targeting specific markets while working within a lean start-up budget.”

Brands worldwide are recognizing the value of customer data. According to a recent Forrester Consulting report, 63% of companies believe that listening to customers has helped them see positive results in brand awareness. The Qualtrics Research Suite, which combines sophisticated features such as conjoint analysis, branching logic and advanced customization, with an intuitive, easy-to use interface, enables Bonobos to easily collect, analyze and act on vital business data in a cost-efficient manner.

“We’re helping brands easily capture the voice of the customer in order to better understand the mindset of their audiences on a real-time basis,” said Ryan Smith, CEO of Qualtrics. “By providing marketing teams with the survey platform to conduct research more quickly and easily, we’re empowering them to act on those customers’ insights faster than their competitors.”

Qualtrics makes sophisticated research simple. The company is a worldwide leader in enterprise data collection and analysis with a survey-based platform that is easy enough for an intern, but sophisticated enough for a Ph.D. Global organizations and research firms of all types and sizes use Qualtrics software to make better decisions based on strategic research intelligence.

Bonobos is a clothing company focused on delivering great fit, high energy, and superb customer experience. Launched in 2007 on the Internet with its signature line of better-fitting men's pants, Bonobos is now the largest apparel brand ever built on the web in the United States.

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