Home / Knowledge / News / Information Technology / Qualtrics helps Bonobos gather valuable consumer feedback
Qualtrics helps Bonobos gather valuable consumer feedback
05
Dec '12
Qualtrics, the world’s leading provider of enterprise data collection and survey software, today announced its engagement with Bonobos, the largest clothing brand launched on the internet in the United States. Bonobos successfully uses the Qualtrics Research Suite platform to execute customer surveys, gathering valuable consumer intelligence to improve and expand its product lines and better serve their customer.

Launched exclusively online in 2007 with better fitting pants, today Bonobos offers a full menswear line known for exceptional fit and colorful energy. By proactively capturing the voice of the customer, Bonobos equips its designers and merchandisers with the insight needed to improve and adapt their offerings, including expanding its product line. Recently, the company used detailed customer feedback to design a slimmer-cut dress shirt and edit their sweater and denim offerings.

“Learning about our customers helps us serve them better. Since the start, we’ve built our business on customer input in order to design better-fitting clothes and a better shopping experience” said Craig Elbert, vice president of marketing at Bonobos. “By leveraging Qualtrics as our do-it-yourself research platform, we’re able to effortlessly create intuitive surveys, targeting specific markets while working within a lean start-up budget.”

Brands worldwide are recognizing the value of customer data. According to a recent Forrester Consulting report, 63% of companies believe that listening to customers has helped them see positive results in brand awareness. The Qualtrics Research Suite, which combines sophisticated features such as conjoint analysis, branching logic and advanced customization, with an intuitive, easy-to use interface, enables Bonobos to easily collect, analyze and act on vital business data in a cost-efficient manner.

“We’re helping brands easily capture the voice of the customer in order to better understand the mindset of their audiences on a real-time basis,” said Ryan Smith, CEO of Qualtrics. “By providing marketing teams with the survey platform to conduct research more quickly and easily, we’re empowering them to act on those customers’ insights faster than their competitors.”

Qualtrics makes sophisticated research simple. The company is a worldwide leader in enterprise data collection and analysis with a survey-based platform that is easy enough for an intern, but sophisticated enough for a Ph.D. Global organizations and research firms of all types and sizes use Qualtrics software to make better decisions based on strategic research intelligence.

Bonobos is a clothing company focused on delivering great fit, high energy, and superb customer experience. Launched in 2007 on the Internet with its signature line of better-fitting men's pants, Bonobos is now the largest apparel brand ever built on the web in the United States.

Qualtrics


Must ReadView All

VF Corporation to split into two independent companies

Apparel/Garments | On 14th Aug 2018

VF Corporation to split into two independent companies

VF Corporation, a global leader in branded lifestyle apparel,...

Courtesy: Good On You

Apparel/Garments | On 14th Aug 2018

Good On You in Oz adds 500 European brands to rating app

Australia-based Good On You’s brand-rating app has recently added 500 ...

Courtesy: USDA/FAS

Textiles | On 14th Aug 2018

US cotton exports in 2017-18 highest in over a decade

Cotton exports from the US in 2017-18 reached their highest level...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search