Ginesys centralizes retail customer loyalty program

31 Jan '13
3 min read

Ginesys, leading retail Software Company, launched Centralized CRM with salient features to formulate custom-built Customer Loyalty Cards with versatile card types and benefits. Catering to over 400 customers in retail, this unique feature provides an option to choose a reward process and centralize management of loyalty programs for a retailer.

In two distinct categories – Point Benefit (membership holder will gain more points with each new purchase), and Discount Benefit (membership holder will be benefited with attractive discounts when he/she redeems) the new features will enable higher customer retention and reduce effort for retailers.  “Loyal customer requires 6 times lesser effort to retain, as compared to acquiring a new one. Customer retention and growing customer loyalty is largely considered as the biggest challenge in modern retail,” said Prashant Lohia, CEO, Ginesys Retail.

With a centralized approach, entire control, benefit model, loyalty program creation and mass allocation will be in the hands of the Head Office. Ginesys will enable retailers to collect data centrally for all the outlets at multiple locations. Therefore, the head office can act as a data storehouse for all retail outlets located in different cities. Such centralized approach allows control over the determination of the benefits model, creation of loyalty programs and mass allocation of cards and enables a seamless customer loyalty program across all locations. It also helps in easy access to card holder details, modification of details and possible online redemption point validation at any store.

With more than 400 national customers, and nearly 6000 users, Ginesys is a proven expert in providing end to end retail management solutions across verticals. By introducing centralized customer loyalty, Ginesys helps retailers deliver greater value to existing customers and build their brands.

About Ginesys

Ginesys is a leading provider of specialized retail management solutions from procurement to point-of-sale. It makes multi-channel retail management easy as it features integrations with production, loyalty and finance. Ginesys allows mixing of multiple retailing formats, real time updates and Oracle, Sap integrations for major ERP functionality.

 It caters to the unique requirements of a wide range of verticals such as -

-Lifestyle – Apparel, Furnishings, Books, Footwear, Fabrics, Furniture and more

-Consumer Durables – Electronics and Appliances

- FMCG – Food products and Super Markets
 
-Luxury – Jewellery and Designer wear

Founded in 1999, Ginesys has successfully served around 400 customers nationally and has a user base of more than 6000 delighted users. The company has offices across Delhi, Mumbai, Kolkata, Chennai and Gurgaon.

Ginesys

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