Home / Knowledge / News / Information Technology / PGA TOUR Superstore goes live with JDA commerce suite
PGA TOUR Superstore goes live with JDA commerce suite
12
Mar '13
Software Group, Inc., The Supply Chain Company, announced that PGA TOUR Superstore has deployed JDA Commerce Suite. PGA TOUR Superstore – which sells a broad selection of golf and tennis products, and provides expert services including golf lessons, performance practice, club repair and club fitting – partnered with JDA to more fully integrate its retail stores and online channel, drive increased revenues, enhance customer satisfaction, and further extend its retail alliance with the PGA TOUR.

“PGA TOUR Superstore has succeeded in creating a dynamic multi-channel sales environment”

“Our goal is to establish a world-class website and e-commerce operation that accelerates business growth, leverages the PGA TOUR brand and delivers the same quality and expertise that our customers appreciate in our stores,” said Dick Sullivan, President and CEO of PGA TOUR Superstore. “We’re confident that JDA’s e-commerce platform provides the scalable enterprise-class system and rich set of features we need to bring the quality performance and value-added services of our store experience online.”

With the implementation of the JDA Commerce Suite, PGA TOUR Superstore’s e-commerce operations now include fully integrated call center and order management capabilities, an all-channel customer loyalty program, enhanced merchandising and content management tools, visual website management capabilities, and advanced promotional and personalization features.

Additionally, through the website customers can now see store-level inventory and can learn about in-store services like custom club and ball fitting and practice/lesson services for both golf and tennis. Customers can also easily find a PGA TOUR Superstore retail location using the website’s new and improved store locator.

“PGA TOUR Superstore has succeeded in creating a dynamic multi-channel sales environment,” said Wayne Usie, senior vice president, retail, JDA Software. “By integrating and unifying its retail store and online channels, the retailer has significantly improved its customer experience, extended its brand and achieved a 360-degree view of customers and the business.”

JDA Software Group, Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2020

UK risks losing up to 14% of exports to EU if no deal: UN

Non-tariff measures could cause major fractures in post-exit UK-EU...

Pic: Shutterstock

Textiles | On 26th Feb 2020

Turkey's textile industry employs 1.67 mn: minister

Turkey's textile and garment industry currently employs around 1.67...

Pic: UNCTAD

Textiles | On 26th Feb 2020

Barbados unveils one-stop investment guide

As Barbados prepares to host the 15th quadrennial conference of the...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Textile Industry, Head honchos

Textile Industry
Head honchos

Trade buzz: This could be a landmark budget

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search