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Redtag uses cloud & mobile technology for loyalty program
14
Mar '13
REDTAG, the leading value fashion and home stores chain in GCC, announced that it has launched ‘rt rewards,’ its first ever loyalty program, leveraging Capillary Technologies’ cloud-based suite of Intelligent Customer Engagement Solutions. True to their brand promise, REDTAG offers a rewarding in-store experience linked to a loyalty program that customers can enjoy using either loyalty cards or mobile/smart phones.

The program uses a predictive analytics model to determine customer needs based on customer and purchase data and design campaigns accordingly, thus engaging every customer with relevant and targeted rewards.

Customers can also conveniently manage loyalty points on the ‘rt rewards’ web portal on the REDTAG website. REDTAG believes that by promoting and rewarding on the products preferred and liked by customers, this loyalty initiative will fortify ‘brand fidelity’ and drive footfalls and conversions.

“At REDTAG we believe in offering an enjoyable shopping experience to our value-conscious customers while providing maximum returns on their engagements with the brand,” says Ernest J. Hosking, CEO of REDTAG.

“We are confident that our customers will enjoy the benefits of this new, technology-driven loyalty initiative and enjoy shopping with us even more while they receive accelerated rewards. UAE is the first market where we have introduced the rt rewards program and we plan to expand it to other markets very quickly.”

According to Hosking ‘rt rewards’ is purposefully designed by a powerful analytics driven process and will allow REDTAG to understand different customer types and their preferences better and personalize marketing efforts to engage them more effectively. “With real-time customer interaction using in-store communications and mobile access, we are positive that rt rewards is going to be one of the best customer loyalty programs in GCC.”

On investing in technology-driven platforms for loyalty programs, Hosking remarks, “The customer is seeking an experience and convenience rich shopping which is only achievable by understanding her behavior better. Keeping with the global trend, we decided to adopt cloud and mobile technology to provide our customers a seamless experience across our stores through a real-time, personalized communication program which is truly world class.

‘rt rewards’ had already signed up a great number of members in its pre-launch stage and the REDTAG team is confident of creating a large loyal customer base across the Middle East very soon. It took Capillary just 2 months to go from conceptualization to launch. They managed the entire process with superb efficiency and limited support from our technology team. Indeed an impressive performance.”

Vikas Tayal, Regional Head, Middle East & Africa for Capillary Technologies, says, “Intelligent retailing is the way forward to increase your share in GCC’s $12 billion apparel market. Capillary looks forward to support REDTAG’s growth plans and customer centric orientation for all their stores in the Middle East. We are certain that through personalization and Intelligent Customer Engagement, rt rewards will instill loyalty in customers, resulting in a high customer lifetime-value for REDTAG.”

Capillary Technologies


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