Avenue Stores operates 294 retail stores across the United States as well as the e-commerce site, Avenue.com, that caters to plus-sized women between the ages of 35 and 55. The retailer needed a scalable and comprehensive digital commerce platform to realize its omni-channel vision.
After evaluating other solutions, Avenue Stores was confident that Demandware’s cloud platform provides the best capabilities, merchandising control and total cost of ownership. In addition to web, the company will leverage Demandware’s responsive web design capabilities to easily optimize its sites for mobile and tablet commerce, and will explore opportunities to integrate digital into its brick-and-mortar stores.
“Digital commerce is an increasingly strategic growth vehicle for Avenue Stores and we believe Demandware’s cloud platform will enable us to effectively execute our omni-channel vision. Demandware’s robust applications will also provide us with more control over our marketing and merchandising activities to enable us to change the branded experience as quickly as consumer expectations evolve,” said Julie Daly, President, Avenue Direct.
“Avenue Stores fully understands the importance of the online channel as a key contributor to its long-term growth, particularly in today’s dramatically changing retail environment. We view our clients as strategic partners and look forward to working with Avenue Stores as they execute their digital commerce growth strategy,” said Jeffrey Barnett, Chief Operating Officer, Demandware.
Avenue Stores is working with Demandware LINK Solution Partner, Astound Commerce, for site development and system integration.
About Avenue Stores
Avenue Stores is a leading plus size specialty retailer for women, serving trend right fashion apparel for every season under the Avenue brand. Along with apparel, the company provides a broad selection of categories such as Avenue Body bras, shapewear, intimates, shoes and jewelry. Avenue is a multi-channel retailer with unlimited style solutions. Avenue is the first choice for women everywhere.
Demandware, a leader in digital commerce, enables the world’s premier retailers to move faster and grow faster in the changing face of retail. Demandware’s enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations.