;
Home / Knowledge / News / Information Technology / Demandware to help Avenue Stores grow omni-channels
Demandware to help Avenue Stores grow omni-channels
03
Apr '13
Demandware, Inc., the industry-leading provider of enterprise cloud commerce solutions, announced that Avenue Stores, a specialty retailer of affordable fashion for real sized women, has selected the Demandware Commerce platform to support its omni-channel vision. Avenue Stores signed with Demandware in the first quarter of 2013.

Avenue Stores operates 294 retail stores across the United States as well as the e-commerce site, Avenue.com, that caters to plus-sized women between the ages of 35 and 55. The retailer needed a scalable and comprehensive digital commerce platform to realize its omni-channel vision.

After evaluating other solutions, Avenue Stores was confident that Demandware’s cloud platform provides the best capabilities, merchandising control and total cost of ownership. In addition to web, the company will leverage Demandware’s responsive web design capabilities to easily optimize its sites for mobile and tablet commerce, and will explore opportunities to integrate digital into its brick-and-mortar stores.

“Digital commerce is an increasingly strategic growth vehicle for Avenue Stores and we believe Demandware’s cloud platform will enable us to effectively execute our omni-channel vision. Demandware’s robust applications will also provide us with more control over our marketing and merchandising activities to enable us to change the branded experience as quickly as consumer expectations evolve,” said Julie Daly, President, Avenue Direct.

“Avenue Stores fully understands the importance of the online channel as a key contributor to its long-term growth, particularly in today’s dramatically changing retail environment. We view our clients as strategic partners and look forward to working with Avenue Stores as they execute their digital commerce growth strategy,” said Jeffrey Barnett, Chief Operating Officer, Demandware.

Avenue Stores is working with Demandware LINK Solution Partner, Astound Commerce, for site development and system integration.

About Avenue Stores

Avenue Stores is a leading plus size specialty retailer for women, serving trend right fashion apparel for every season under the Avenue brand. Along with apparel, the company provides a broad selection of categories such as Avenue Body bras, shapewear, intimates, shoes and jewelry. Avenue is a multi-channel retailer with unlimited style solutions. Avenue is the first choice for women everywhere.

About Demandware

Demandware, a leader in digital commerce, enables the world’s premier retailers to move faster and grow faster in the changing face of retail. Demandware’s enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations.

Demandware


Must ReadView All

Courtesy: Lululemon

Apparel/Garments | On 16th Dec 2018

Lululemon’s net revenue up 21% in Q3 2018

Lululemon Athletica Inc, a healthy lifestyle inspired athletic...

Courtesy: Walmart

Apparel/Garments | On 16th Dec 2018

Rakuten, Walmart start Walmart ecommerce store in Japan

Rakuten and Walmart have joined hands to start the first Walmart...

Courtesy: H&M

Apparel/Garments | On 16th Dec 2018

H&M Group's wage summit discusses fair wages

The textile and fashion industries were brought together by H&M Group ...

Interviews View All

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search