Home / Knowledge / News / Information Technology / Virtual dressing room alters shopping experience
Virtual dressing room alters shopping experience
03
May '13
With the rapidly increasing competition from e-commerce, several clothing retailers have started adopting high-end technologies, including easy-to-use apps with self-control facilities, to attract the customers and to reduce the cost of the ordinary retail stores.

A recent development in the field of brick and mortar stores is the virtual dressing room launched by 360Fashion Network, a fashion focused tech company which develops mobile and social tools to promote fashion brands.

Speaking to fibre2fashion, Ms. Anina Net, CEO of 360Fashion Network, said, “360Fashion Virtual Dressing Room uses augmented reality and it allows fashion brands to create an interactive experience anywhere.”

The augmented reality app provides shoppers with the facility to experiment different clothing on their body without changing their apparels through the virtual dressing room.

“Once the shopper enters into the virtual changing room and stands in front of the mirror, the person will see the 3D cloth appear on his/her body. The customer can also turn 360 degrees to view the clothing on their body from different directions,” she informs.

According to her, the virtual dressing room attracts shoppers to the garment stores in which they are fitted, since it consumes less time for them to choose appropriate apparels of their choice.

“The virtual dressing room is portable and it can be used after a fashion show to let buyers try on the runway clothes even though the physical items have not yet been produced,” she mentions.

Talking about the inspiration for developing the virtual dressing room, she says, “We love to empower fashion brands with good technology and our mission is to empower the fashion industry with affordable cutting edge mobile technology worldwide.”

Fibre2fashion News Desk - India


Must ReadView All

Pic: ECOS

Textiles | On 22nd Apr 2021

ECOS urges EC to apply ecodesign principles to textile products

The international NGO Environmental Coalition on Standards (ECOS) has ...

Pic: Salvatore Ferragamo

Apparel/Garments | On 22nd Apr 2021

Salvatore Ferragamo launches new platform to discuss sustainability

Italian luxury goods company Salvatore Ferragamo has launched...

Pic: Lululemon

Apparel/Garments | On 22nd Apr 2021

Canadian retailer Lululemon announces sustainability initiatives

Canada-based Lululemon Athletica has announced 2 new initiatives that ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Laxmikant Rathi,

Laxmikant Rathi

With more than 60 years of experience in the textile industry, Ideal...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor <g...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search