Avery Dennison unveils 'Matrix Recycling Tool' for labels

“Many of our customers are actively improving their sustainability footprint,” said Rosalyn Bandy, sustainability manager, Avery Dennison Materials Group. “We have created this matrix recycling tool as a response to those looking to reduce their impact by sending less waste to landfills.”

The interactive map features a directory that indicates locations of non-landfill operations or energy-from-waste facilities. Most of these operations process discarded pressure-sensitive scrap materials generated by label presses into clean, renewable energy sources. One such method is fuel pellets, which can be a direct substitute for coal but with a lower carbon and overall emissions footprint.

The interactive tool is based on Avery Dennison’s own information and was developed in collaboration with key converters, recyclers and key channel partners. Recycling may not be available in all areas.

About Avery Dennison

Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry.

With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2011.

Avery Dennison