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Home / Knowledge / News / Information Technology / Men's Wearhouse taps CQuotient to develop email campaigns
Men's Wearhouse taps CQuotient to develop email campaigns
21
May '13
CQuotient announced that Men’s Wearhouse, one of North America’s largest specialty retailers of men’s apparel, has signed on with CQuotient to develop email campaigns tailored to individual shoppers at its Men’s Wearhouse stores and e-commerce sites.

With more than 1,100 stores nationwide, Men’s Wearhouse prides itself on providing world class, personalized service to all of its customers. In-store wardrobe consultants are committed to ensuring customers are truly satisfied with their shopping experience. With CQuotient’s technology, which captures data from every customer touch point, mines behavioral signals using advanced predictive algorithms and overlays deep retail domain knowledge, Men’s Wearhouse will be able to extend this personalized experience to email.

“Customer satisfaction is our highest priority, across all of our channels,” said Susan Neal, EVP, E-Business, Marketing and Digital Technology, Men’s Wearhouse. “Just as our in-store tailors alter garments to perfectly fit each customer, we plan to deliver personalized emails individually tailored to each recipient with CQuotient.”

According to a recent e-tailing group study, 40 percent of respondents said they buy more from retailers that personalize the shopping experience consistently across all channels. By taking advantage of CQuotient’s technology, Men’s Wearhouse gains a more relevant email marketing program that engenders increased loyalty and delivers on the retailer’s commitment to customer satisfaction.

“As a consumer’s inbox becomes more crowded, those retailers that provide the most relevant content tailored specifically for the recipient will stand out from the competition,” explained CQuotient Founder and CEO Rama Ramakrishnan. “Men’s Wearhouse is an example of a forward-looking retailer that understands the importance of delivering clients a consistent, personalized experience and we look forward to working with them on their hyper-personalized email marketing programs.”

About CQuotient

CQuotient offers retailers breakthrough technology for hyper-personalized email marketing. By capturing data from every customer touchpoint, mining behavioral signals using advanced predictive algorithms and overlaying deep retail domain knowledge, CQuotient enables marketers to drive substantial incremental revenue via highly relevant, individualized emails.

CQuotient


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