Home / Knowledge / News / Information Technology / Infor launches e-commerce mobile service
Infor launches e-commerce mobile service
23
May '13
Infor, a leading provider of business application software serving more than 70,000 customers, announced the release of Infor e-Commerce Mobile, an add-on to the existing customer e-commerce strategy to allow mobile optimization.

The solution utilizes an Omni device approach, extending the capabilities beyond mobile and multichannel, creating room for growth within the technology.

The latest iteration is integrated with Infor e-Commerce to extend the state-of-the-art business-to-business (B2B) retail foundation scaling the solution for use in mobile browsers. The addition of a mobile offering empowers businesses to manage orders in real-time on their mobile devices while still providing a superior shopping experience.

The Omni approach used by Infor e-Commerce Mobile has evolved from a typical multi-channel strategy to make real-time data available simultaneously across a wide range of devices.

Creating broad access to the retail environment allows business to address customer needs using a smarter and more dynamic approach. Conversely, customers achieve direct brand interaction without any channel dilution. Infor e-Commerce enables retailers to answer industry demands by providing faster access with more accurate data and a stronger branded experience.

Key Functions

Infor e-Commerce Mobile allows adaption to the style of the designated website, creating more meaningful end-user interactions. By adjusting to the look and feel of the customer website, consumers can take away a stronger connection to the brand with less risk of channel interference. Purpose built web apps for phones and tablets allow users to start an order basket on a PC and continue to update that same order from a mobile device at another location.

Businesses may utilize real-time data to collaborate and work simultaneously through multiple mobile devices. From order flow to warehouse and fulfillment, users can now manage order processing on a computer, smartphone or tablet device from virtually any location.

Retailers can engage the customer through each stage of the purchase. Infor e-Commerce Mobile caters to traditional, online and service-based retailers, allowing each to communicate with their customer through various stages of the buying experience. The PreTail stage creates access for social, apps, ads and other means of online communication. The retail stage provides detailed store info and in-store searching on kiosk, mobile and online devices. Lastly, the PostTail stage allows businesses to help their customers share shopping experiences socially.

Infor Quote

"Today's consumers have the ability to initiate a transaction in more ways than ever before. In order to meet this shifting demand, they too must evolve to fit the new atmosphere of this evolving value chain," said Bob McKee, fashion industry strategy director, Infor. "Infor e-Commerce Mobile provides the fashion value chain with a tool to face the changing needs of the industry. By collaborating across multiple devices in real-time, businesses are able better serve their customers."

Infor


Must ReadView All

VF Corporation to split into two independent companies

Apparel/Garments | On 14th Aug 2018

VF Corporation to split into two independent companies

VF Corporation, a global leader in branded lifestyle apparel,...

Courtesy: Good On You

Apparel/Garments | On 14th Aug 2018

Good On You in Oz adds 500 European brands to rating app

Australia-based Good On You’s brand-rating app has recently added 500 ...

Courtesy: USDA/FAS

Textiles | On 14th Aug 2018

US cotton exports in 2017-18 highest in over a decade

Cotton exports from the US in 2017-18 reached their highest level...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search