French manufacturer Aubade selects Centric Software PLM

Aubade works with up to 6,000 SKUs at a time, each requiring very specific sizing measurements. Because the lingerie segment of the apparel industry is extremely technical, some items, says Bureau, can have up to 21 size/cup combinations. A key differentiator of the industry, she explains, is that bras are created in three—not two—dimensions because of the cup.

“The measurements, and communications about those measurements, need to be very accurate to match sizes perfectly,” says Bureau. “The Centric PLM software is able to manage the complex requirements of lingerie product development and deal with the third dimension.”

Aubade also will use the PLM software to improve collaboration with remote suppliers through better progress monitoring and visibility into the product development process that takes place at different sites. “By clearly defining and tracking all product development actions, Aubade will be able to more precisely calculate lead times and costs, and control margins throughout the process,” says Bureau.

In its PLM selection process, Aubade also cited Centric’s easy-access web-based solution, ability to manage the full Aubade product lifecycle, and Agile DeploymentSM. The implementation methodology, using principles of agile software development, can produce system deployments in as little as three to four months.

“Centric 8 is ideal for a company such as Aubade, specializing in a segment of the apparel industry with such incredibly technical product construction and development,” says Chris Groves, CEO and president of Centric. “The Centric PLM software will allow Aubade to continue its retail expansion more efficiently and effectively. We at Centric are excited about helping a recognized world leader in the development of high-end, stylish lingerie products achieve its goals.”

Centric Software