Home / Knowledge / News / Information Technology / Online has potential to boost net fashion sales – Fits.me
Online has potential to boost net fashion sales – Fits.me
07
Sep '13
The latest results of the BRC-KPMG Online Retail Sales Monitor reveals that retailers would have been struggling in August without the boost that fashion and footwear sold through the online channel provided. 
 
Online accounted for 22.5% of fashion sales in August, up from 19.7% in 2012, which makes it clear that online and retail are working hand in hand.
 
According to Heikki Haldre, co-founder and CEO of Fits.me, a virtual fitting room solution company – “Online has the potential to increase net sales even if gross sales are down.”
  
He adds, “By now, surely everyone who regularly or even occasionally buys clothes online has had at least one experience when the clothes they bought didn’t fit. Confirmation that shoppers try on clothes in-store but opt to buy them online comes as little surprise.  
 
“It’s not exactly the greatest customer experience and from a retailer point of view there is too much opportunity for shoppers to get distracted during their purchase journey and complete their purchase with a different retailer.  
 
“Far better, surely, to use the fantastic technologies available today to enable the shopper to find clothes, try them on ‘virtually’ there and then, and complete the purchase immediately.  That’s a vastly improved experience for the customers, and for the retailer there’s far less opportunity for customer to be distracted elsewhere. 
 
“Almost a quarter of clothing purchases in August were made online. Without online fit solutions, an average of 25% of these items will have been, or will be, returned, mostly for reasons of fit.
 
“Put another way: without a virtual fitting room solution to reduce garment return rates, retailers will need to make more and more gross sales simply to maintain the same net sales”, he winds up by saying. 
 

Fits.me


Must ReadView All

Azerbaijan's Gilan Textile Park raises exports by 40%

Apparel/Garments | On 18th Aug 2018

Azerbaijan's Gilan Textile Park raises exports by 40%

Azerbaijan's Gilan Textile Park has raised its exports by 40 per cent ...

CPD studies living cost of Bangladesh RMG workers

Apparel/Garments | On 18th Aug 2018

CPD studies living cost of Bangladesh RMG workers

The living cost of readymade garment (RMG) workers in Bangladesh...

Brazilian cotton price index returns to April 2018 level

Textiles | On 18th Aug 2018

Brazilian cotton price index returns to April 2018 level

Cotton prices dropped in Brazil in the first fortnight of August as...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search