;
Home / Knowledge / News / Information Technology / Tilly's partners Thanx Media to improve site search
Tilly's partners Thanx Media to improve site search
26
Sep '13
Tilly’s, a prominent specialty retailer in the action sports industry, has partnered with Thanx Media to host and manage their Oracle Endeca implementation. Thanx Media, a leading provider of integrated site search solutions for online retailers, worked closely with the retailer to select and implement the best solution to meet their goals of improved search engine optimization (SEO), site search, and product merchandising within site search results.

Chris Brown, Senior Merchandise Manager of eCommerce at Tilly’s, led the initiative to replace the legacy site search engine. His objective was to find a solution that could be integrated into the existing website infrastructure.

The decision is in response to a need for increased conversions and decreased bounce rates for visitors using site search. “We evaluated a large number of site search solutions, but kept coming back to Oracle Endeca,” explained Brown. “Thanx Media’s robust Oracle Endeca hosting and managed services offerings, coupled with affordable pricing, makes this an exciting option.”

The legacy site search engine comes as part of this platform, but Brown wanted a new solution that:

-Delivers relevant search results
-Provides consistent and useful navigation within site search
-Includes proven tools to merchandise search results pages and promote products

“Endeca has been in place for under a month,” continues Brown, “and we’re already seeing significant increases in conversions and a major decrease in bounce rates.” Since the implementation was complete in less than two months, the Tilly’s team was able to focus on existing data attributes used within Oracle Endeca’s guided navigation feature.

“The team at Tilly’s was fantastic to work with,” says Paul Matker, Thanx Media, CEO, “and we’re extremely happy that they’re able to take advantage of existing data attributes to be used within Oracle Endeca’s guided navigation feature.”

About Thanx Media

Thanx Media is an enterprise technology company delivering scalable and flexible software solutions that transform site search and merchandising into a Customer Experience Management platform. Since 2005 Thanx Media has been a VAR (value-added-reseller) for Oracle’s Endeca site search platform. The Thanx Media team has over 50 years of combined Endeca experience. 

Tilly's


Must ReadView All

Japanese capital pouring into textile, garments in Vietnam

Apparel/Garments | On 12th Dec 2018

Japanese capital pouring into textile, garments in Vietnam

Several Japanese companies, including Itochu and Sakai Amiori, are...

Chanel bans fur, exotic animal skins in its products

Fashion | On 12th Dec 2018

Chanel bans fur, exotic animal skins in its products

French fashion retailer Chanel recently announced it will stop using...

Apparel, footwear brands failing to tackle exploitation

Apparel/Garments | On 12th Dec 2018

Apparel, footwear brands failing to tackle exploitation

Apparel and footwear firms are failing to tackle exploitation of...

Interviews View All

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search