The newest addition to the award - winning retail technology portfolio from Epicor Software Corporation, global leader in business software solutions for manufacturing, distribution, retail and services organizations, Epicor Retail Cross – Commerce is a fully integrated suite of applications designed to support consumers with a consistent brand experience across all available channels, and provides retailers with the means to unifying in formation and application silos to simplify retail enterprise management.
“Customers don’t shop channels, they shop brands,” said Noel Goggin, senior vice president and general manager, Epicor Retail solutions business. “Omni - channel retailing isn’t just about offering multiple shopping options (channels) for customers to access your brand; it’s about leveraging multiple means channels) to support the customer experience.
True cross- channel convergence is about making all retail channels operate in coordination and collaboration with each other; it’s about managing transactions and customer engagement across all channels to support delivery of a uniform, inspiring brand experience to consumers.”
But this omni-channel “nirvana” is often difficult to achieve for many reasons. For one, when retailers began moving from one to multiple channels-each with different customer and operational requirements- they generally had no choice but to deploy different technology systems to address them.
With these different channels operating as separate, autonomous entities, it becomes difficult to provide customer-centric merchandising and a consistent shopping experience across these channels, and instead they are left with inefficiency and lack of operational visibility.
“The proliferation of emerging touch points further complicates the already difficult challenge that eBusiness professionals face in executing a multichannel strategy, and many struggle internally with antiquated visions of customer engagement with their channels,” writes Forrester Research, Inc. VP and Principal Analyst Martin Gill in a recent report: “Welcome to The Era of Agile Commerce.”
According to the report, 56% of the respondents to Forrester’s Q4 2012 eBusiness and Channel Strategy Professional Online Survey said they strongly or very strongly agreed that their companies support a vision for a consistent cross- channel experience. Meanwhile, only 23% believe they can execute a consistent cross-channel sales and service experience, representing a significant gap between multichannel vision and execution.
“Epicor Retail Cross - Commerce is a solution to the omni - channel challenge,” said Goggin. “It provides every application needed to offer the kind of omni - channel shopping experience consumers expect today -- and reduces management headaches for retailers by maintaining a consistent source of customer, inventory and order data on the back -end. Epicor Retail Cross - Commerce addresses retailers’ desires to connect with customers via their preferred channel and continue that consistent brand experience as their journey crosses each channel.”
Apparel/Garments | On 16th Dec 2018
Lululemon Athletica Inc, a healthy lifestyle inspired athletic...
Apparel/Garments | On 16th Dec 2018
Rakuten and Walmart have joined hands to start the first Walmart...
Everflow Petrofils Ltd
‘An innovative technology which India needs desperately is the...
We are spending double digit figures on R&D
Shri Dinesh Mills Limited
Broad range of fabrics will sell well this financial year
Kusumgar Corporates is a leading manufacturer of technical textiles and...
PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....
Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...
Glen Raven Inc
Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...
Birmingham City University (BCU)
<div>A technological breakthrough could see people getting messages about...
Robin Grankvist talks about PFCs, additives and various chemicals used in...