Home / Knowledge / News / Information Technology / Epicor to show omni-channel retail software at Shop.org
Epicor to show omni-channel retail software at Shop.org
30
Sep '13
When the world’s leading digital and multichannel retailers meet up to explore what’s next in retail at NRF’s shop.org Annual Summit in Chicago, they’ll witness what may be the next “killer app” for retailers struggling to deliver a connected, seamless brand experience to consumers across all channels -- including web, local storefronts and mobile shopping to call centers and social media interactions.

The newest addition to the award - winning retail technology portfolio from Epicor Software Corporation,   global leader in business software solutions for manufacturing, distribution, retail and services organizations, Epicor Retail Cross – Commerce is a fully integrated suite of applications designed to support consumers with a consistent brand experience across all available channels, and provides retailers with the means to unifying in formation and application silos to simplify retail enterprise management.

“Customers don’t shop channels, they shop brands,” said Noel Goggin, senior vice president and general manager, Epicor Retail solutions business. “Omni - channel retailing isn’t just about offering multiple shopping options (channels) for customers to access your brand; it’s about leveraging multiple means  channels) to support the customer experience.

True cross- channel convergence is about making all retail channels operate in coordination and collaboration with each other; it’s about managing transactions and customer engagement across all channels to support delivery of a uniform, inspiring brand experience to consumers.”

But this omni-channel “nirvana” is often difficult to achieve for many reasons. For one, when retailers began moving from one to multiple channels-each with different customer and operational requirements- they generally had no choice but to deploy different technology systems to address them.

With these different channels operating as separate, autonomous entities, it becomes difficult to provide customer-centric merchandising and a consistent shopping experience across these channels, and instead they are left with inefficiency and lack of operational visibility.

“The proliferation of emerging touch points further complicates the already difficult challenge that eBusiness professionals face in executing a multichannel strategy, and many struggle internally with antiquated visions of customer engagement with their channels,” writes Forrester Research, Inc. VP and  Principal Analyst Martin Gill in a recent report: “Welcome to The Era of Agile Commerce.”

According to the report, 56% of the respondents to Forrester’s Q4 2012 eBusiness and Channel Strategy Professional Online Survey said they strongly or very strongly agreed that their companies support a vision for a consistent cross- channel experience. Meanwhile, only 23% believe they can execute a consistent cross-channel sales and service experience, representing a significant gap between multichannel vision and execution.

“Epicor Retail Cross - Commerce is a solution to the omni - channel challenge,” said Goggin. “It provides every application needed to offer the kind of omni - channel shopping experience consumers expect today -- and reduces management headaches for retailers by maintaining a consistent source of customer, inventory and order data on the back -end. Epicor Retail Cross - Commerce addresses retailers’ desires to connect with customers via their preferred channel and continue that consistent brand experience as their journey crosses each channel.”

Epicor


Must ReadView All

Fibre2Fashion: 21 years of serving textile-apparel-fashion industry

Textiles | On 17th Apr 2021

Fibre2Fashion: 21 years of serving textile-apparel-fashion industry

Fibre2Fashion, the online platform for the global...

Pic: Shutterstock

Textiles | On 17th Apr 2021

China's economy grows 18.3% in Q1 2021

Powered by a strong domestic and foreign demand, China's economy grew ...

Pic: Shutterstock

Retail | On 17th Apr 2021

US retail sales saw strong rebound in March: NRF

As government cheques fattened consumers’ bank accounts and more...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search