Home / Knowledge / News / Information Technology / Planet Blue picks Borderfree to kick-start online sales
Planet Blue picks Borderfree to kick-start online sales
02
Oct '13
Planet Blue, a multi-channel retailer specializing in chic, bohemian clothing and accessories, announced that it has partnered with Borderfree, the largest provider of global ecommerce services to U.S. retailers, to bring the spirit of sunny Southern California to consumers in more than 100 countries and territories worldwide.

This partnership takes advantage of Borderfree’s newly launched Magento extension, which makes the process of integrating with the Borderfree platform easier and more cost-effective for existing customers of Magento, a provider of scalable ecommerce solutions. Within hours after launching with Borderfree, Planet Blue received its first international orders from customers in Australia and Taiwan.

“We’re very excited about our partnership with Borderfree and the opportunity to extend the Southern California lifestyle to more customers around the world,” said Eugene Kang, VP of Ecommerce at Planet Blue. “Borderfree’s new Magento extension made the integration process seamless, quickly allowing us to be able to provide a first-rate customer experience to shoppers around the world. Our technology partner Corra, was also instrumental in making this implementation a success.”

Prior to partnering with Borderfree, Planet Blue used an internal solution to ship orders to customers in 39 countries, but the complications of international transactions and expensive shipping rates that did not include prepaid duties and taxes proved problematic for both internal staff and international shoppers.

“The barriers to doing business globally are dissolving and retailers, whether multi-national brands or local boutiques, are facing both opportunity and demand to enable transactions for international customers,” said Michael DeSimone, CEO of Borderfree.

“Companies like Planet Blue recognized early on that providing the same service and brand experience to all customers regardless of location is the key to growth, and we’re thrilled to partner with them to make that happen.”

Borderfree


Must ReadView All

Pic: Aura Blockchain Consortium

Fashion | On 21st Apr 2021

LVMH, Prada and Cartier form world's first global luxury blockchain

Three major luxury names—LVMH, Prada and Cartier, part of...

Pic: Shutterstock

Textiles | On 21st Apr 2021

India-Bangladesh MoU on cooperation in trade remedial measures

India's Cabinet chaired by Prime Minister Narendra Modi has given its ...

Pic: Infinited Fiber Company

Textiles | On 21st Apr 2021

Infinited Fiber plans to build €220 mn flagship factory in Finland

Circular fashion and textile technology group Infinited Fiber Company ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search