Home / Knowledge / News / Information Technology / 25% of UK holiday shoppers to shop online – Retail Assist
25% of UK holiday shoppers to shop online – Retail Assist
17
Oct '13
With ten weeks to go until Christmas Day, new exclusive research conducted by OnePoll for retail technology company, Retail Assist, reveals the shopping strategies that consumers plan to use to crack Christmas this year.

With 34% of people having already bought their first Christmas present, shoppers are already getting ahead of the seasonal spending spree, using a mixture of in-store, mobile and online shopping to grab their gifts of choice.

Whilst the majority of people (57%) expect to shop using a mixture of online and offline shopping, 25% of consumers are expected to do all of their shopping online and only 15% of shoppers predicting they will buy all their Christmas gifts in-store.

Typically the drive to buy online has been to save time and money, but the results from Retail Assist’s research has exploded these myths.  In fact the research revealed that shoppers on average will still spend 35 minutes browsing online per gift, with the main reason for avoiding the shops cited by 57% of people as being to avoid the crowd’s in-store and not bag a bargain.  

Whilst tablet computers seemed to be the gift of choice in 2012, most shoppers (42%) planned to use their laptop to click through their shopping list, suggesting an element of multi-tasking Christmas jobs alongside home, work and family commitments.  This theory is reinforced with the insight that 42% of shoppers admit that they plan to sneakily buy a gift for a family member while they sit on the sofa watching TV and 6% of purchases will be made using a work computer.  15% of shoppers will use tablet devices and 5% will use mobile phones which also indicates that gifts may be grabbed on-the-go.

Tapping into technology is also set to take another step forward this Christmas as retailer’s Click & Collect services mature with 37% of consumers expecting to use this option to beat the high street battle.

Alan Morris, Executive Chairman and co-founder of leading technology company Retail Assist, said: “The retail industry has been gearing up for Christmas for months, but now as we hit ten weeks to go this is an exciting and crucial time for high street and online retailers.  This research should be encouraging to retailers as it shows that consumers are comfortable with using the wealth of online options, but also still value the experience of hitting the high street. 

“However, with queues and crowds coming out as the top reason people are disinclined to hit the high street during Christmas, retailing giants should work to increase store efficiency, show accurate stock knowledge, and provide faster service in order to attract customers back.”

Retail Assist is a leading retail-only IT solutions and services company, providing UK and international retailers with end-to-end business applications and services that reduce costs, optimise retail operations and support higher revenues. The company was the first retail-only IT services provider to be awarded ISO20000 accreditation by the BSI.

Retail Assist


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search