These new wins include: Belabumbum, a Washington, D.C.-based maker of maternity and baby wear; Blueberry Diapers, a manufacturer of cloth diapers based in Knoxville, Tenn.; Halo Innovations, a Minnetonka, Minn.-based maker of wearable blankets and other sleepwear for babies and children; Naturepedic, a manufacturer of organic mattresses and other bedding products in Chagrin Falls, Ohio, and The Orb Factory, a seller of crafts and activity products in Halifax, Nova Scotia.

With NetSuite, these businesses have seen benefits including dramatic improvements in business efficiency, streamlined collaboration with suppliers, manufacturers and distribution partners, and real-time visibility into critical business.

These and other NetSuite customers in the highly competitive kids' product industry have significantly improved their competitive position against larger rivals with economies of scale that are impossible for smaller companies to match using traditional on-premise servers and collections of disparate software applications.

With NetSuite's unified cloud business management suite, these cloud leaders are channeling resources otherwise invested in costly and maintenance-intensive IT infrastructure into product innovation and outstanding customer service, winning loyalty among discriminating and demanding parent consumers.

Often upgrading from entry-level QuickBooks systems and inefficient spreadsheet processes, NetSuite customers in the baby and children's market are improving productivity and driving growth with a single solution for financials/ERP, inventory and order management, and CRM.

For Ecommerce, NetSuite SuiteCommerce is in place to power both B2B and B2C sales, delivering an interactive and engaging online channel that also extends to call center and brick-and-mortar touchpoints to enable a true omnichannel shopping experience.

NetSuite CRM gives these customers a unified view of both B2B and B2C buyers to improve sales effectiveness and customer service, while many companies take advantage of complementary solutions from NetSuite SuiteCloud Developer Network (SDN) partners in such areas as electronic data interchange (EDI) transactions and shipping optimization.

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