;
Home / Knowledge / News / Information Technology / Fits.me helps Henri Lloyd slash garment return rates
Fits.me helps Henri Lloyd slash garment return rates
23
Oct '13
Customers that use Henri Lloyd’s virtual fitting room to check the fit of garments before they complete checkout have a garment returns rate – for any reason – of just 4.5%, compared to a returns rate of 15.3% for shoppers that choose not to use the virtual fitting room before buying.

Virtual fitting rooms are widely acknowledged to reduce the garment returns rates for online retailers.  In reality, authenticated statistics and case studies on the subject are rare.  The primary reason for this is that remarkably few multichannel retailers have systems in place that enable them to cross-reference a returned item with its original point of sale.

Henri Lloyd, however, is one of those that do have such systems in place – and doing so has enabled its commercial director, Graham Allen, to prove the impact of its Fits.me Virtual Fitting Room solution on its garment returns rates.

He said: “Our customers generally know the design and manufacturing quality they’re buying, so we don’t get many returns for those reasons.  The stats we’re getting are overwhelming evidence that our virtual fitting room almost entirely removes the last remaining genuine reason – ‘fit’ – for why our shoppers might choose to return clothes, and as a result it has smashed the overall returns rate.

“Using the Fits.me Virtual Fitting Room is still an optional part of the purchase journey, so now we will look at raising the proportion of shoppers that visit the virtual fitting room.  We’re going to look at putting the virtual fitting room button in more places, and at how to make it more prominent too.

“There is some analysis to do on whether we make passing through the virtual fitting room the standard customer journey, and make skipping it – rather than using it – optional.  For that extra click we could almost certainly slash our returns rates for a much larger proportion of our customers, and therefore generate a much bigger impact on our bottom line,” he commented.

Fits.me


Must ReadView All

Textile-garment park inaugurated in Ethiopia's Jimma

Textiles | On 15th Dec 2018

Textile-garment park inaugurated in Ethiopia's Jimma

President Omar al-Bashir of Sudan, President Ismail Omar of Djibouti...

Some trying to create unrest over wages: Bangla minister

Textiles | On 15th Dec 2018

Some trying to create unrest over wages: Bangla minister

Some people are trying to create unrest in Bangladesh over the...

India's Mufti to expand footwear retail to over 500 stores

Apparel/Garments | On 15th Dec 2018

India's Mufti to expand footwear retail to over 500 stores

Indian denim brand Mufti recently announced expansion of its footwear ...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search