Retail Velocity integrates SAP tool for critical POS data

05 Nov '13
3 min read

Retail Velocity, formerly Vendor Managed Technologies, Inc. (VMT), announced its Velocity Data Streaming Service has achieved certified integration with the SAP Demand Signal Management application, which is powered by the SAP HANA platform. The Velocity service provides real-time visibility into retail performance, down to the retail store level by SKU and daily or weekly, for manufacturers running the SAP demand signal management software.

The SAP Integration and Certification Center (SAP ICC) has certified that Velocity Data Streaming Service 1.0 integrates with SAP Demand Signal Management 1.0, which runs on SAP HANA, by providing critical electronic point-of-sale (ePOS) data and inventory data at the store level.

Since 1994, Retail Velocity has been providing retailer-specific, out-of-the-box adaptors and harmonization algorithms based on its Velocity Demand Signal Repository (DSR) technology, which is the backbone of the Velocity suite.

The technology enables consumer products (CP) manufacturers to closely monitor and manage their product flow from production through consumer purchase. Through the adapters that it provides, Retail Velocity has the capabilities to distribute data feeds to SAP Demand Signal Management that deliver cleansed and harmonized “big data” down to the store and SKU level daily from over 300 retailers and distributors around the globe. Access to this knowledgebase is available to approved and registered consumer goods manufacturers only.

“We are committed to better serving our customers by investing in SAP certifications,” said Jennifer Beckett, vice president, Sales & Marketing, Retail Velocity. “The ability of Velocity to enable our clients to better integrate and leverage ‘big data’ with their investments in SAP software and Velocity solutions creates higher value to them, and ultimately, a more efficient and profitable organization.”

Velocity also provides a cloud service to stream daily store-level ePOS and inventory updates directly into a client’s SAP software. This ‘single source of the truth’ about performance in the store brings value to broad range of functions within the enterprise: Sales, Marketing, Operations, Supply Chain and Finance will gain new insights as well as become more collaborative moving forward. This service leverages the near 20 year track record of Velocity’s award-winning solutions in the demand signal management arena.

In addition, Retail Velocity continues to participate in the SAP PartnerEdge program as an SAP software solution and technology partner. Through the program, partners work closely with SAP to develop and certify the technical integration of their solutions with SAP software. Integrated partner applications extend, complement and add value to SAP solutions, thereby helping mutual customers more successfully meet business needs and drive strong results.

Retail Velocity

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