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Home / Knowledge / News / Information Technology / Digital Marvels debuts cloud-based fashion retail platform
Digital Marvels debuts cloud-based fashion retail platform
08
Nov '13
The Digital Marvels, Inc. announced omniTouche, the first cloud-based software platform that enables Luxury, Fashion and Retail brands to offer consumers a seamless and personalized brand experience – across all channels – before, at, and after the point of sale (in-store and online).

omniTouche is the result of 18 months of close collaboration with brands, stores and consumers. It addresses their pain points and needs and incorporates expertise from Luxury, Fashion and Retail leaders as well as extensive R&D in human technology interactions.

The omnichannel experience with the human touch. A disruptive innovation.

"Many people are trying to scale the omnichannel experience almost entirely through algorithms, device tracking and (sometimes) by stepping on people's privacy," says CEO David Pascual.

"We've taken a simpler route, one that reflects the way people naturally sell and buy and considers sales motivations, shopping behaviors and consumer needs. Our platform scales the omnichannel experience with the human touch, empowering brands, stores and consumers."

David Pascual continues, "Some might say we bring brick & mortar back. In reality, the in-store shopping experience was never gone – but consumers couldn't take it with them – they couldn't switch seamlessly between channels.  With our platform, they can – anywhere, anytime."

-For brands: A scalable way to provide an immersive, superior customer experience regardless of channel.

-For consumers:  A high-touch, consistent brand experience in-store, on the street and at home – where purchase decisions happen. Consumers shop on their own terms, anywhere, anytime and in any store with the human touch.

-For distribution: Real-time access to brand content; smart inventory on-demand; seamless integration of brick & mortar and e-commerce, and streamlined fulfillment and replenishment.

Deep Luxury, Fashion and Retail Expertise

The Digital Marvels expands its leadership team: Gilles Rousseau, Chief Sales Officer, held senior brand management roles at LVMH, Van Cleef & Arpels and Christie's, and was part of TripleHop Technologies' management team (acquired by Oracle).  Pratiksha Patel, Head of Operations, brings over 15 years in fashion, beauty and consulting.  She was part of Gilt's management team and has held key roles at L'Oreal and McKinsey. 

The Digital Marvels has an extensive list of individual investors from Luxury, Fashion and Retail. Investors and advisors include current and former owners / founders and C-level executives from: LVMH, Gucci, Ralph Lauren, Burberry, The Swatch Group, DFS Galleria, Alexander McQueen, Harvey Nichols, Kellwood Company, AllSaints Spitalfields, VF Corp, Abercrombie & Fitch, Steven Alan, Lucky Brand Jeans, Liz Claiborne and Juicy Couture.

Leading the Omnichannel Experience

Already launched with some of the world's leading brands, The Digital Marvels has been engaged to deploy its platform to over 2,500 stores in the coming months.

Touche: There's nothing like shopping with the human touch.

The Digital Marvels offers an equivalent omnichannel consumer experience via Touche, released in beta by invitation only.  With Touche, you can:

-Step in and connect with any store or brand.

-Share your shopping experience and shopping contacts with friends.

-Access and enjoy the brand experience anywhere, anytime, from any device.

The Digital Marvels is a cloud-based software platform headquartered in New York City with European offices in Barcelona.

 

Digital Marvels


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