PivotLink, the leading provider of retail marketing intelligence and analytic applications, introduced its Customer Performance Dashboard for PivotLink Customer PerformanceMETRIX (CPM).
This latest CPM release expands PivotLink's suite of best practice analytic dashboards and reports, giving marketers a "bottom-line" set of metrics that define the ultimate measure of marketing spend effectiveness.
PivotLink's Customer Performance Dashboard gives marketers an instant view into how their new, potential, loyal, and inactive customer groups are changing over time. Marketers can instantly compare time periods to understand changes in customer count, purchase frequency, average spend and total spend.
"Our customers want key marketing metrics that are universally understood and can be shared at any level of the organization," said Joe Dalton, chief product and marketing officer, PivotLink. "Our new dashboard is designed to do exactly that."
In a briefing with Ventana Research, PivotLink executives described CPM momentum with retailers in apparel, sporting goods, home décor and other segments.
"The need to optimize marketing spend based on analytics is significant for retailers in apparel, sporting goods, home décor, and other segments who need to be as smart as possible in their efforts," said Mark Smith, CEO & chief research officer at Ventana Research, "PivotLink makes sophisticated spend optimization analytics easily accessible to marketing teams who are looking to work together and not just analyze the past. Instead, it enables teams to determine the actions that matter the most, helps optimize spend on what's working, and reduce spend on what's not."