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Euclid unveils data on consumer traffic in Dec

04 Jan '14
4 min read

Active repeat customers decreased 50 basis points from last year
In December, active repeat customers, defined as individuals returning to a store location more than once in 30 days, totaled 12.4% of total visits measured, up 50 basis points from the previous month, but slightly less than the 12.9% seen last December. Consumers were forced to make more trips to the store this month to accomplish their shopping in a shortened holiday period, resulting in the highest active repeat ratio since June 2013.
 
Best and worst days of month
The best day of the month was Super Saturday, with the month’s highest traffic and exceptional average duration as shoppers were very engaged in-store and intent on finishing holiday shopping. The worst day of the month was Monday the 2nd, which suffered from the lull following Black Friday. The day saw low window conversion and very high bounce rates as shoppers were waiting for new deals to materialize closer to Christmas.
 
About Euclid
Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of December 2013, Euclid's network has grown to capture six billion measurements per day, analyzing 250 million potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis.
 

Euclid

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