Home / Knowledge / News / Information Technology / First Insight extends partnership deal with The Limited
First Insight extends partnership deal with The Limited
09
Jan '14
First Insight, Inc., a technology company transforming how leading retailers make new product investment and pricing decisions, announced an extended partnership agreement with The Limited, an iconic fashion retailer that offers high-quality, private brand apparel.

First Insight’s consumer-driven predictive analytics help The Limited make faster and more accurate design, buying and pricing decisions, thereby reducing markdowns and mitigating risks associated with new product introductions.

“By using First Insight to identify more winning products and price them correctly, our business will continue to increase its speed to market with the right styles at the right price”, said Diane Ellis, CEO of The Limited. “The accuracy and scalability of the First Insight platform will drive our expanded approach to value delivery, including pricing and promotion.”

In partnering with First Insight, The Limited gains strategic investment guidance on thousands of new products and designs. First Insight engages The Limited customers through online social engagement tools to gather real-time data on new products. This data is filtered through First Insight’s predictive analytic models to determine which products present the greatest opportunity.

First Insight’s solution enables retailers such as The Limited to:

- Evaluate a greater number of designs or products quickly, increasing speed to market.
- Calibrate inventory buys based on direct consumer input and predictive analytics.
- Optimize pricing and allocation strategies to maximize ROI.

“We are proud to be a part of The Limited’s continued success and to be extending our partnership,” said Greg Petro, President and CEO of First Insight. “First Insight’s mission is to empower retailers such as The Limited to increase their win rate through a fast, scalable solution that lets them make critical decisions with confidence.”

About First Insight, Inc.

First Insight is the leading solution empowering companies to drive new product success by introducing the right products at the right price. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer preference and pricing data and applies predictive analytic models to create actionable insights, which inform new product decisions.

About The Limited

Building on its 50 years of leadership in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private brand apparel designed to help our clients succeed. Design-driven, fashionable styles include suiting, sweaters, dresses, denim, outerwear, and accessories – to suit her lifestyle demands, from workday to weekend. A Sun Capital Partners portfolio company, The Limited has 262 mall locations throughout the United States.

First Insight


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Ken Butts,

Ken Butts

The mission of Swiss company Datacolor is to empower its customers to make ...

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

Xavier Martinez,

Xavier Martinez

CADT Software & Drafting was founded in Spain in 1987 by Josep...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search