The research confirmed that mid-sized retailers are behind their larger competitors in implementing omnichannel experiences and inflexible technology is the biggest factor in prohibiting retailer maturity and growth.
Key findings from the report include:
Mid-sized retailers continue to lag behind large-scale retailers in providing omnichannel experiences to their customers.
Large-scale retailers are still new to omnichannel customer engagement, having only invested in it over the last five years.
Mid-sized retailers face the greatest deficiency in their ability to deliver content to consumers as they research brands and products.
Rigid technology solutions are the biggest impediment to increasing and improving customer omnichannel experiences.
“As mid-sized retailers continue to compete with their large scale counterparts, their ability to adapt to an omnichannel environment becomes critical for profitability, loyalty and survival,” said Steve Denton, vice president of marketing solutions, eBay Enterprise.
“The 2014 Omnichannel Benchmark study highlighted a critical gap in the ability of mid-market retailers to provide consumers with relevant experiences that also allow them to research products and consumer behavior across multiple touch points, including in-store, online, mobile, marketplaces, and customer service, significantly impacting their ability to increase brand awareness and demand generation.”
“With eBay Enterprise solutions such as Magento + eBay Enterprise Omnichannel Solution, Ship-From-Store in 99 days and a suite of marketing solutions including creative, search, email, affiliate network, display, retargeting, attribution, database and CRM, mid-sized and large-scale retailers alike now have the technologies required to meet and exceed their customers’ needs,” said Denton.
About eBay Enterprise
eBay Enterprise is a leading global provider of omnichannel solutions, including commerce technologies, order management, retail operations and marketing services. Our comprehensive and modular solutions enable brands and retailers of all sizes to deliver consistent consumer experiences across digital and physical retail touch points throughout the entire purchase lifecycle by engaging potential customers, converting browsers into buyers and delivering products with speed and quality.
Textiles | On 11th Dec 2018
India’s overall textile and apparel exports in H1 FY19 stood at $18.4 ...
Textiles | On 11th Dec 2018
The Belgian Government and China’s Alibaba Group recently announced...
Apparel/Garments | On 11th Dec 2018
As Vietnam is yet to sign a free trade agreement with Canada, so the...
Fashion industry likely to remain labour-intensive in coming years
We will promote latest technologies at ITMA Barcelona
Studio Priyanka Rajiv
‘To reinvent the age-old tradition of embroidery to suit demographics and...
Fabusse is a Lebanon-based fashion agency that offers a variety of...
India-headquartered Lulu & Sky is a rapidly escalating brand with the...
Germany-based Gmöhling is a leading manufacturer of aluminium containers...
It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...