Hudson's Bay & Lord & Taylor deploy True Fit technology

In less than 60 seconds, consumers can create a True Fit profile at either site, enabling them to get a personal fit rating and size recommendation for every style.  Further, the True Fit profile travels with the consumer, providing a seamless fit personalization experience across both sites. 

To create a True Fit profile, consumers simply input one great fitting style they currently wear, and answer a couple questions about their body type, and then True Fit instantly returns a personal fit rating and size for every style.  It’s fast, free for consumers, and there’s no measuring.  Now, customers on TheBay.com and LordandTaylor.com have an even easier and faster way to discover styles they’ll truly love and keep the first time across a massive catalog of styles from top brands.

True Fit delivers high confidence recommendations by using machine learning algorithms to analyze massive amounts of data.  True Fit’s platform has become the world’s largest collection of apparel, footwear, and consumer fit data, powering fit for over 1,000 top brands and millions of consumers.  And the more consumers shop using True Fit, the smarter it gets at helping them.

“We are thrilled to be the first Canadian retailer to provide True Fit technology for our customers,” said Christina Callas, SVP, eCommerce & Digital Marketing, HBC. “This partnership will elevate our eCommerce platform for our customers by giving them more confidence in their purchases at thebay.com and lordandtaylor.com.”

‎"Hudson’s Bay and Lord & Taylor are distinguished retail leaders that leverage innovation and bring the very best technology to their customers to enhance their overall shopping experience and their tradition of service excellence,” said Bill Adler, CEO, True Fit.

About True Fit

True Fit is the universal platform for discovering and purchasing apparel & footwear with confidence; True Fit shows consumers what’s True to them across millions of styles from the world’s best brands.  True Fit is a big data company managing a growing database of the world’s top apparel, footwear and consumer fit data to help consumers, brands and retailers unlock the online footwear and apparel market.

True Fit