“The world keeps evolving quickly. Economic and social changes are continuing to highlight fashion companies’ needs for control and flexibility. Integrating design and product development talent seamlessly into the fashion and apparel organization allows companies to explore new territory, in terms of increased creativity and improved efficiency. Team alignment and collaboration are prerequisites for business growth,” says Daniel Harari, Lectra CEO.
“Lectra Fashion PLM V3R3 supports teamwork by privileging visual communication and sharing at each step of the development process. We have drastically improved the user experience to remove roadblocks to collaboration. We are looking to cater to the needs of both the creative and technical personalities found within a fashion or apparel company,” adds Anastasia Charbin, Lectra fashion marketing director.
“By integrating Lectra Fashion PLM connectivity into Adobe Illustrator, these users can stay within their comfort zone. They are free to create in Illustrator and also share and exchange with the Lectra Fashion PLM platform community in a seamlessly intuitive way. We have made it fun.”
Lectra Fashion PLM supports teams to design the right-the-first-time product
With Lectra Fashion PLM V3R3, teams are connected to the product development ecosystem from the beginning of the product conceptualization stage. Users can create and share information visually, from style to technical data without leaving their native environment, through a common platform and a unique file.
Creative and technical designers can add product specification information directly from Adobe Illustrator, reducing the time usually spent on file management and minimizing the risk of working on an old version of a file.
Bringing creative designers, technical designers, and product developers into Lectra Fashion PLM favors teamwork, while both respecting each contributor’s work preferences and helping them perform tasks with tools they already know well. “We have taken great care to keep the user experience as aligned to Adobe Illustrator as possible and to fit Lectra Fashion PLM seamlessly into this environment,” explains Anastasia Charbin.
In addition, there are other significant new improvements in this latest release of Lectra Fashion PLM such as a deeper integration of Lectra’s 3D virtual product sampling. 3D samples increase design options while reducing the number of physical prototypes needed therefore cutting cost and time to market, which results in better looking and better fitting styles.
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