Epicor unveils 'Retail CRM 7.0' solution for retailers

The Epicor Retail CRM 7.0 solution enables retailers to build deep, progressively beneficial relationships with customers -- in a way that inspires them to develop and maintain deep, lasting relationships with a retailer's brand.

A multi-brand, multi-channel database offers retailers a 360 degree customer view. Using this full view of the customer, their attributes, and behaviors, the Epicor Retail CRM 7.0 robust segmentation modeling allows retailers to build more personalized campaigns and promotions for improved profits and brand loyalty.

A well-designed retail loyalty program is intended to encourage or change customer behaviors; specifically, by providing meaningful incentives for them to shop more and spend more. Epicor Retail CRM 7.0 gives retailers the powerful tools to help differentiate and customize multiple, distinct loyalty programs with their own set of rules and point balances, while simplifying and automating customer relationship management (CRM).

Epicor Retail CRM 7.0 allows retailers to drive loyalty and lifetime value by fully engaging with customers across all channels and brands using in-depth knowledge of who they are; how, when, and where they shop; what they buy; and what motivates them to buy again. All of this, plus an intuitive solution with wizards, loyalty automation, and robust query tools enables retailers to increase customer retention and wallet share, use their marketing dollars more effectively, and build relationships and brand loyalty with their customers.

"With true multi-divisional support right out of the box and no customization required, Epicor Retail CRM version 7.0 offers retailers a complete omni-channel and holistic view of customers across brands, channels, and geographies," said Ian Rawlins, vice president of retail marketing and business development, Epicor. "With Epicor Retail CRM, retailers can be more impactful and strategic in their day-to-day CRM efforts to better understand consumer behavior and shopping patterns to drive greater customer satisfaction, loyalty and profits."

Epicor Software Corporation