UK clothing firm Basic Thinking installs DeSL PLM software

11 Mar '14

3 min read

DeSL a global company delivering integrated web based solutions for the Fashion, Apparel, Textile and Footwear sectors, announces that Basic Thinking Limited, a UK based clothing manufacturer has selected the DeSL Fashion PLM & ERP Solution. Basic Thinking, based in Leicester is a clothing manufacturer to some of the UK’s leading high street retailers, and will utilize DeSL’s fully integrated solution including PLM, ERP, SRM and Adobe Illustrator Integrator Solution.

Basic Thinking will implement a variety of DeSL’s functional offerings including: Line Planning; Tech Pack Management, Critical Path Management, Adobe Illustrator Integration, Product Management; Costing, Samples Management and Purchase Order Processing. Each will help increase efficiency and operational effectiveness across the whole design, sourcing and selling process for Basic Thinking. The DeSL solution will also integrate into Sage Line 200 to deliver a fully integrated end to end solution for the business.

Kieran Hickey, Managing Director of Basic Thinking commented, “Following a comprehensive global vendor selection and evaluation process, we felt the DeSL solution was the perfect choice for our needs - we were particularly impressed with the mobility of the solution which is 100% web enabled, the depth of functionality, ease of configurability and usability.

There were several aspects of the solution which demonstrated to us that DeSL is a leader in their industry, for example their Adobe Illustrator Integrator solution, which is the most comprehensive and robust we have seen.”

Kieran continued, “By having one fully integrated solution from design to financials, it will truly improve our operational capability and in so doing support the growth of the business going forward.”

Colin Marks, Managing Director of DeSL commented, “We are delighted to have been selected by Basic Thinking for their fully integrated Fashion PLM & ERP solution. As a company which has an outstanding customer list of leading UK retailers and also has their own manufacturing facility here in the UK, we are proud to work with Basic Thinking and are very much looking forward to building a successful partnership with the team.”

About DeSL

DeSL is a global company delivering integrated web based end to end solutions for the Fashion, Apparel, Textile and Footwear sectors. Applications include PLM, ERP, SRM and E-Commerce modules, designed specifically for fashion & footwear companies operating in retail, wholesale and manufacturing sectors. DeSL is also one of the few companies to deliver solutions built entirely using the Microsoft.Net framework. The company is head-quartered in the UK, with offices in New York, Shanghai and Turkey.

DeSL

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