Home / Knowledge / News / Information Technology / US April shoppers traffic declines 10% - Euclid
US April shoppers traffic declines 10% - Euclid
09
May '14
Euclid, the leader of in-store retail analytics, releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of April. This month’s report measured data from tens of millions of domestic shopping sessions to reveal that shopper activity failed to achieve the surge that was expected with Easter late in the month this year. 
 
Euclid asserts that its metrics illustrate a weak outlook for industry revenues, and estimates general merchandise, apparel, furniture and other (GAFO) retail sales declined by as much as two percent year-over-year.
 
Shopper traffic and repeat visits remained below last year’s levels as the transition towards warmer weather remained choppy. However, average duration was significantly higher than last year as a result of more extensive visits from consumers looking to complete their holiday shopping. 
 
Here are some of Euclid’s top findings in this month’s report around shopper behavior metrics:
-Shopper traffic declined ten percent compared to the same month last year, as the secular trends driving shopping away from the physical store outweighed the benefits of the Easter holiday falling in April.
-Storefront conversion was up one percent as a result of a heavily promotional Easter holiday this year.
-Average duration increased seven percent from last year as shoppers were very engaged in the store and exhibited more browsing. The visit duration boost was the most positive signal from the April results.
-Repeat visits decreased two percent year-over-year as last year saw a peak in repeat activity that did not reemerge. More shoppers chose to accomplish their holiday purchases early and in fewer trips.
 
The best day of the month was Sunday the 6th, with some of the month’s best customer engagement performance. Shoppers appeared to browse more and exhibit more complete visits than expected. This was a big day for Easter shopping. The worst day of the month was Friday the 25th, which saw significant underperformance in traffic. This day appeared to be affected by a shopping hangover after Easter.
 
Looking at Easter more closely, the week preceding the holiday Sunday showed the same mixed performance as the month as a whole. Traffic was down nearly nine percent against the comparable period last year. However, engagement was significantly better than last year, with average visit duration up ten percent. Shoppers were well engaged by the seasonal merchandise, but this was likely not enough to compensate for fewer numbers.
 

Euclid


Must ReadView All

Respresentatives of over 30 Chinese companies in a meeting with officials of Kazakh Invest National Company; Courtesy: primeminister.kz

Textiles | On 17th Aug 2018

Kazakh-China cooperation in textiles explored in Astana

China and Kazakhstan have immense potential to cooperate in textiles...

Courtesy: Pexels

Textiles | On 17th Aug 2018

AWEX EMI closes at highest ever level of 2116ac clean/kg

The Australian Wool Exchange (AWEX) Eastern Market Indicator (EMI)...

Courtesy: VF Corporation

Apparel/Garments | On 17th Aug 2018

VF Corporation shifting global headquarters to Denver

VF Corporation, one of the largest apparel, footwear and accessories...

Interviews View All

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search