;
Home / Knowledge / News / Information Technology / Rocky Brands debuts ecommerce sites on Demandware platform
Rocky Brands debuts ecommerce sites on Demandware platform
09
Jun '14
Rocky Brands announced that it has launched digital commerce sites for the Rocky Boots, Georgia Boot, Durango and Creative Recreation brands on the Demandware Commerce platform.
 
Rocky Brands began rolling out the new sites on Demandware in November 2013 with the re-launch of RockyBoots.com. This was followed by GeorgiaBoot.com and DurangoBoots.com in March and cr8rec.com in April. The company will launch responsive design (m-commerce) sites on Demandware Commerce for each brand in August.
 
"As our digital shopping channels continue to grow, we sought a best-in-class platform to not only enhance managing our existing business but to provide innovation as we continued to expand our e-commerce operations," said Josh Carrico, Director of E-Commerce for Rocky Brands. "We can become more efficient across all brands with Demandware, but this move is also about our customer, who will now have access to an improved shopping experience through our online channels."
 
Demandware provides Rocky Brands with a scalable and feature-rich platform optimized for ease of use by both the consumer and Rocky's e-commerce operations. The cloud infrastructure minimizes the risk by allowing for seamless upgrades and pre-built integrations to drive higher revenues within the existing platform rather than a platform overhaul often required by legacy on-premise solutions.
 
About Demandware 
Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world's leading retailers to continuously innovate in our complex, consumer-driven world. Demandware's open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. 
 
About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation and the licensed brand Michelin.
 

Rocky Brands


Must ReadView All

Vietnamese garment firms plan to boost exports to Canada

Apparel/Garments | On 11th Dec 2018

Vietnamese garment firms plan to boost exports to Canada

As Vietnam is yet to sign a free trade agreement with Canada, so the...

Courtesy: Alizilla

Textiles | On 11th Dec 2018

Belgium, Alibaba promote inclusive global trade under eWTP

The Belgian Government and China’s Alibaba Group recently announced...

Courtesy: Kai Pilger from Pexels

Textiles | On 11th Dec 2018

India's textile-apparel exports fell slightly in H1 FY19

India’s overall textile and apparel exports in H1 FY19 stood at $18.4 ...

Interviews View All

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search