Rocky Brands announced that it has launched digital commerce sites for the Rocky Boots, Georgia Boot, Durango and Creative Recreation brands on the Demandware Commerce platform.
Rocky Brands began rolling out the new sites on Demandware in November 2013 with the re-launch of RockyBoots.com. This was followed by GeorgiaBoot.com and DurangoBoots.com in March and cr8rec.com in April. The company will launch responsive design (m-commerce) sites on Demandware Commerce for each brand in August.
"As our digital shopping channels continue to grow, we sought a best-in-class platform to not only enhance managing our existing business but to provide innovation as we continued to expand our e-commerce operations," said Josh Carrico, Director of E-Commerce for Rocky Brands. "We can become more efficient across all brands with Demandware, but this move is also about our customer, who will now have access to an improved shopping experience through our online channels."
Demandware provides Rocky Brands with a scalable and feature-rich platform optimized for ease of use by both the consumer and Rocky's e-commerce operations. The cloud infrastructure minimizes the risk by allowing for seamless upgrades and pre-built integrations to drive higher revenues within the existing platform rather than a platform overhaul often required by legacy on-premise solutions.
Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world's leading retailers to continuously innovate in our complex, consumer-driven world. Demandware's open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences.
About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation and the licensed brand Michelin.