Jimmy Jazz achieves huge online growth with NetSuite's OMX

19 Jun '14

3 min read

NetSuite Inc. the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, announced that Jimmy Jazz a fast-growing multichannel retailer of fashionable urban and hip-hop inspired apparel and sneakers with 170 physical stores in the eastern U.S., has achieved outstanding ecommerce success with NetSuite's OMX order management solution, developed by OrderMotion, a NetSuite company.

The company, founded in 1989, and based in Secaucus, N.J., implemented NetSuite OMX to support its ecommerce storefront that broadened the business beyond its roots as a brick-and-mortar retailer in the greater New York City area.

Jimmy Jazz is also taking advantage of the CRM and email marketing capabilities included in the solution for a single customer view that helps call center agents improve support effectiveness and deliver personalized email communication based on a customer's order frequency, dollar value of purchases and products ordered, which is paying off in greater sales.

Since going live in late 2009, JimmyJazz.com has averaged 87 percent annual growth and has recently launched an international initiative that's expanded ecommerce sales to 70 countries across Europe, Asia and South America, with 90 countries expected to be covered by the end of 2014.

"The scalability and reliability of the solution have definitely allowed us to grow at a phenomenal rate," said David Wachter, EVP & GM of the Ecommerce Division at Jimmy Jazz. "Having an order management solution like NetSuite OMX that handles order and warehouse management that includes pick, pack and ship through to the call center, customer support, CRM and email marketing software, really does allow us to scale," stated Wachter.

"The CRM capabilities have also been a great tool for doing segmentation and personalized emails to our customer base. Also, our call center relies solely on those customer records when a customer calls in, and that's been very efficient and effective. We like to say we're 'fanatical' about customer service and that wouldn't be possible without NetSuite OMX."

About Jimmy Jazz

Jimmy Jazz and subsidiaries have over 170 stores on major streets and malls in the eastern United States, which includes over 30 in the New York Metro area. The company's award winning ecommerce site, JimmyJazz.com, an Internet Retailer 500 company, is currently ranked as the fastest-growing retail chain in the United States for online sales. Stores feature premier street wear, urban lifestyle, and footwear brands including Nike, Jordan, adidas, Polo Footwear, Levi's, and Decibel, just to name a few. Jimmy Jazz receives clothing, shoes and accessories daily from designers who are creating the hottest styles and colors, providing an ever-changing showcase of the newest fashion available for men, women, and kids.

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