Home / Knowledge / News / Information Technology / J&M steps up omni-channel commerce with Demandware
J&M steps up omni-channel commerce with Demandware
26
Jun '14
Demandware, Inc., the industry-leading provider of enterprise cloud commerce solutions, announced that Johnston & Murphy (J&M), the premium footwear, accessories and apparel brand, has migrated its digital commerce operations onto the Demandware Commerce platform. J&M recently launched a new ecommerce site on Demandware and plans to leverage the platform to further advance its omni-channel initiatives, including using responsive web design to enable mobile optimized shopping experiences, and the integration of online and offline channels to provide customers with “buy anywhere, fulfill anywhere” capabilities.
 
“With Demandware, Johnston & Murphy can meet the evolving demands of its customer base, while delivering a consistent digital shopping experience that is true to the brand across every shopping channel.”
 
J&M is a division of Genesco Inc., a specialty retailer that sells footwear, headwear, sports apparel and accessories in more than 2,571 retail stores throughout North America and Europe. J&M is the second Genesco brand to run on Demandware Commerce, following Trask, a specialty footwear and leather goods provider.
 
“Our customers expect increasingly sophisticated shopping experiences, so for Johnston & Murphy, we started with a refresh of our ecommerce site. Our next step will be to optimize our site for mobile devices and eventually take digital into our stores, working toward a true omni-channel experience,” said Heather Marsh, vice president of ecommerce at Johnston & Murphy. “With Demandware, we have a powerful, yet agile platform that will help us move faster to achieve our ultimate goal of omni-channel enablement.”
 
The J&M customer is an affluent, digitally savvy consumer who typically knows what he or she wants. For J&M, it was critical that its online channels capture the same brand experience that it provides in its physical stores, making it fast and easy to find products through sophisticated search and rich product detail.
 
J&M selected Demandware’s cloud solution because it provides a feature-rich commerce platform with both out-of-the-box functionality that can be deployed quickly, as well as an integrated customization environment that allows the brand to continually enhance the shopping experience with new and innovative features across channels. In addition, Demandware’s cloud model eliminates the burden of managing servers and back-end infrastructure, freeing up resources to focus on delivering best-in-class consumer experiences.
 
“Johnston & Murphy is an iconic brand known for both quality and style, two attributes that have helped establish its loyal following,” said Jeffrey Barnett, COO at Demandware. “With Demandware, Johnston & Murphy can meet the evolving demands of its customer base, while delivering a consistent digital shopping experience that is true to the brand across every shopping channel.”
 

Demandware


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search