Home / Knowledge / News / Information Technology / J&M steps up omni-channel commerce with Demandware
J&M steps up omni-channel commerce with Demandware
26
Jun '14
Demandware, Inc., the industry-leading provider of enterprise cloud commerce solutions, announced that Johnston & Murphy (J&M), the premium footwear, accessories and apparel brand, has migrated its digital commerce operations onto the Demandware Commerce platform. J&M recently launched a new ecommerce site on Demandware and plans to leverage the platform to further advance its omni-channel initiatives, including using responsive web design to enable mobile optimized shopping experiences, and the integration of online and offline channels to provide customers with “buy anywhere, fulfill anywhere” capabilities.
 
“With Demandware, Johnston & Murphy can meet the evolving demands of its customer base, while delivering a consistent digital shopping experience that is true to the brand across every shopping channel.”
 
J&M is a division of Genesco Inc., a specialty retailer that sells footwear, headwear, sports apparel and accessories in more than 2,571 retail stores throughout North America and Europe. J&M is the second Genesco brand to run on Demandware Commerce, following Trask, a specialty footwear and leather goods provider.
 
“Our customers expect increasingly sophisticated shopping experiences, so for Johnston & Murphy, we started with a refresh of our ecommerce site. Our next step will be to optimize our site for mobile devices and eventually take digital into our stores, working toward a true omni-channel experience,” said Heather Marsh, vice president of ecommerce at Johnston & Murphy. “With Demandware, we have a powerful, yet agile platform that will help us move faster to achieve our ultimate goal of omni-channel enablement.”
 
The J&M customer is an affluent, digitally savvy consumer who typically knows what he or she wants. For J&M, it was critical that its online channels capture the same brand experience that it provides in its physical stores, making it fast and easy to find products through sophisticated search and rich product detail.
 
J&M selected Demandware’s cloud solution because it provides a feature-rich commerce platform with both out-of-the-box functionality that can be deployed quickly, as well as an integrated customization environment that allows the brand to continually enhance the shopping experience with new and innovative features across channels. In addition, Demandware’s cloud model eliminates the burden of managing servers and back-end infrastructure, freeing up resources to focus on delivering best-in-class consumer experiences.
 
“Johnston & Murphy is an iconic brand known for both quality and style, two attributes that have helped establish its loyal following,” said Jeffrey Barnett, COO at Demandware. “With Demandware, Johnston & Murphy can meet the evolving demands of its customer base, while delivering a consistent digital shopping experience that is true to the brand across every shopping channel.”
 

Demandware


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Feb 2020

Cambodian PM urges PRC to export raw materials by air, sea

Prime Minister Hun Sen recently urged Chinese ambassador to Cambodia...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Pak govt urged to help clear consignments from China

The Sindh Industrial Trading Estate (SITE) Association of Industry...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Coronavirus an opportunity for Indian textile industry?

While scientists across the world are busy developing vaccine and...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Angelo Leung,

Angelo Leung

Guangdong Asiatex Textiles provides international and domestic apparel...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Mario Castro,

Mario Castro

Fibraltex is an integral factory dedicated to the production of denim...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search