Home / Knowledge / News / Information Technology / Metail launches digital fitting room 'Cher Horowitz'
Metail launches digital fitting room 'Cher Horowitz'
02
Jul '14

British online fitting room technology company Metail, launches its take of the much discussed digital fitting room Cher Horowitz famously used in the 1995 cult classic film, Clueless.

Metail’s digital fitting room encourages consumers to create their own ‘MeModel’ by inputting three basic body measurements (height, weight and bra size) and then try on clothes online to create different outfits. For launch, Metail has digitised different clothing types (including Cher’s favourite plaid jacket), to enable multiple looks to suit each consumer’s preference. Each MeModel in this digital fitting room will automatically wear Cher’s white socks and black T-bar shoes for immediate visual recognition.

#ShareYourCher

Metail’s digital fitting room also sees a new feature in the form of “SHARE”. Each outfit created on a MeModel can be shared privately or publicly via Facebook, email or as a link to friends. Shared outfits can then be viewed and crucially, outfit choice feedback can be received from the consumers’ most trusted style advisors, their friends. Metail is the first online fitting room technology to allow consumers to share an outfit choice on their own MeModel.

Metail’s CEO, Tom Adeyoola comments “Adding the “Share” capability to our product is a key milestone for us which will be rolled out with our commercial partners in the forthcoming months. We know through feedback that the “Share” option is key to moving our user experience forward. Sharing outfit combinations with friends for comment and advice in the same way that consumers shop for clothing on the high-street has been a key experience missing from the online shopping experience, until now.”

Metail’s bespoke Digital Fitting Room launches on 2 July 2014 with the #ShareYourCher wardrobe. MeModels are also available to create on fashion retail sites around the globe including Warehouse and Dafiti. Once consumers have created their own personal MeModel, it can be accessed on any website offering the MeModel service online.

Metail


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Apr 2021

NCTO seeks approval for collection of China 301 duties

The National Council of Textile Organizations (NCTO) of the US has...

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 19th Apr 2021

Vietnam's export sectors become M&A targets for foreigners

Vietnam's textiles-garment and leather-footwear sectors are facing a...

Pic: EIN Presswire

Apparel/Garments | On 19th Apr 2021

EC funds campaign on disastrous impact of fast fashion

With clothes consumption increasing by 60 per cent in only 15 years,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Siddhant Sinha,

Siddhant Sinha

Set up by Pradeep Sinha, a graduate engineer from Manipal Institute of...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search