Home / Knowledge / News / Information Technology / Metail launches digital fitting room 'Cher Horowitz'
Metail launches digital fitting room 'Cher Horowitz'
02
Jul '14
Jul '14
British online fitting room technology company Metail, launches its take of the much discussed digital fitting room Cher Horowitz famously used in the 1995 cult classic film, Clueless.
Metail’s digital fitting room encourages consumers to create their own ‘MeModel’ by inputting three basic body measurements (height, weight and bra size) and then try on clothes online to create different outfits. For launch, Metail has digitised different clothing types (including Cher’s favourite plaid jacket), to enable multiple looks to suit each consumer’s preference. Each MeModel in this digital fitting room will automatically wear Cher’s white socks and black T-bar shoes for immediate visual recognition.
#ShareYourCher
Metail’s digital fitting room also sees a new feature in the form of “SHARE”. Each outfit created on a MeModel can be shared privately or publicly via Facebook, email or as a link to friends. Shared outfits can then be viewed and crucially, outfit choice feedback can be received from the consumers’ most trusted style advisors, their friends. Metail is the first online fitting room technology to allow consumers to share an outfit choice on their own MeModel.
Metail’s CEO, Tom Adeyoola comments “Adding the “Share” capability to our product is a key milestone for us which will be rolled out with our commercial partners in the forthcoming months. We know through feedback that the “Share” option is key to moving our user experience forward. Sharing outfit combinations with friends for comment and advice in the same way that consumers shop for clothing on the high-street has been a key experience missing from the online shopping experience, until now.”
Metail’s bespoke Digital Fitting Room launches on 2 July 2014 with the #ShareYourCher wardrobe. MeModels are also available to create on fashion retail sites around the globe including Warehouse and Dafiti. Once consumers have created their own personal MeModel, it can be accessed on any website offering the MeModel service online.
Metail
Must ReadView All
Textiles | On 15th Dec 2018
Textile-garment park inaugurated in Ethiopia's Jimma
President Omar al-Bashir of Sudan, President Ismail Omar of Djibouti...
Textiles | On 15th Dec 2018
Some trying to create unrest over wages: Bangla minister
Some people are trying to create unrest in Bangladesh over the...
Apparel/Garments | On 15th Dec 2018
Condition of Cambodian garment workers improves: ILO
Cambodia has seen remarkable improvements in labour standards in the...
Interviews View All
Vidhyaa Shankar. S
A Ganapathi Chettiar
'The usage of knits is getting into the boundaries of woven fabrics'
C Kamatchisundaram
Voltas
ITME is an occasion not only to receive new leads but also to work on...
Frank Gossmann
Rotorcraft AG
‘RT3 motto is: Do not check millimetres, check colours.’
<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...
Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...
PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....
Marten Alkhagen
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Tiasha Renganathan
Twinery Innovations by MAS
Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...
Karl Zelik
Vanderbilt University
A team of engineers at the Vanderbilt University has designed a smart...
Vaanee Bhatia
Gritstones Clothing
<div>Delhi-based Gritstones Clothing offers quality and exemplary style...
Chandani Sahi
By Chandani
By Chandani is a womenswear prêt couture brand with fusion silhouettes by...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
