Interviews
Brazilian brand Kaue Plus Size adopts WFX Cloud PLM
18 Jul '14
1 min read
Kaue Plus Size is a brand that develops fashionable plus size clothing for men and woman sold via its stores and a fast-growing e-commerce initiative. Kaue Plus is characterized by its styling, unique materials and innovative use of new media that has seen its’ market share skyrocket in this niche segment.
Kaue Plus Size relied on disconnected spreadsheets and email to manage product information and wanted an integrated robust solution as their business grows.
“We were searching for a solution to easily organize the whole collection process, commonly developed in different places and often misplaced information. WFX Cloud PLM gives us the visibility of a collection’s product life-cycle, identifying who did what and where we are with our collection’s deadlines – from the big picture down to the item.” said Marcia Chican – Owner and Style director at Kaue Plus Size.
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