WGSN debuts new enhanced single technology retail platform

05 Aug '14

4 min read

Steve Newbold, Global Managing Director WGSN Trends, said, “This is a milestone day for our business and our 75,000 users around the world. WGSN was one of the pioneers of the forecasting industry and now offers customers one of the most innovative trend, design and bespoke research product ranges. In a world of technology enabled consumers, a wrong decision can cost millions. We are confident that the new WGSN and its extraordinary accuracy will quickly become an essential part of business workflows and help users to deliver their business goals and objectives.”

WGSN Group offers five pillars of content: consumer intelligence, trend forecasting, commercial product development, retail strategy and data analytics. Within trend forecasting, the new WGSN super-platform will provide technological innovations including fast search, tailored content, increased shareability and a professional design toolkit which will enable sophisticated high resolution zoom, clip functions and extensive print and download facilities.

Over the past two years, more than £50m has been invested in WGSN people, technology, infrastructure, content, innovation and acquisitions.

Carla Buzasi, WGSN’s Global Chief Content Officer, will join the company shortly to lead the content strategy across WGSN.

WGSN

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