Home / Knowledge / News / Information Technology / True Fit to serve Kate Spade New York online customers
True Fit to serve Kate Spade New York online customers
30
May '15
True Fit, a leading fit personalisation service will offer Kate Spade New York branded apparel and footwear, personalised fit and size recommendations on the Kate Spade ecommerce website.

“True Fit’s technology, powered by a global platform of fit data and consumer feedback will enable Kate Spade New York customers to shop the brand’s flagship site with increased confidence about fit,” Kate Spade said in a press release.

The site will also feature True Fit’s new shoe user experience that delivers accurate fit ratings and size recommendations to consumers while also communicating the nuance of each shoe style.

True Fit partners with more than 2,000 brands and leading retailers to create the world’s largest collection of apparel, footwear and consumer fit data.

Offering a simple user experience, the True Fit technology applies this data to offer consumers accurate fit advice that is based on both technical design specs as well as consumer feedback about fit.

“We view the Kate Spade New York ecommerce site as our ultimate flagship and we are always refining our approach to offer the best customer experience,” said Mary Beech, CMO, Kate Spade & Company.

“Incorporating True Fit’s technology allows us to enhance and personalize our customer’s online shopping experience,” she added.

“Since its inception, the Kate Spade New York brand has defined what it means to be fresh and innovative, without faltering on what it means to be customer-centric,” said Jessica Murphy, True Fit co-founder.

“True Fit is thrilled to offer katespade.com shoppers a unique experience that motivates discovery, increases confidence, and builds on exceptional growth at each and every consumer touch point,” Murphy too added.

Kate Spade & Company designs and markets accessories and apparel principally under two global, multichannel lifestyle brands; Kate Spade New York and Jack Spade.

The Company also has a license for the Liz Claiborne New York brand, available at QVC, and Lizwear, which is distributed through the club store channel.

True Fit is a leading fit personalisation software platform and its ‘Confidence & Discovery’ engine helps consumers find brands and new styles that fit and flatter.

The company provides personalised recommendations powered by fit data from millions of consumers and a network of more than 2,000 brands and leading retailers.

True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to inform marketing, merchandising and product development decisions. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Amazon infuses additional $400 mn into India operations

Apparel/Garments | On 20th Aug 2018

Amazon infuses additional $400 mn into India operations

Amazon has invested an additional $400 million (₹2700 crore) in two...

Moldova wooing Indian investors in textiles, agriculture

Textiles | On 20th Aug 2018

Moldova wooing Indian investors in textiles, agriculture

Moldova is wooing Indian investors in textiles, agriculture and a few ...

Courtesy: CSIRO

Textiles | On 20th Aug 2018

CSIRO in Australia working on next generation cotton

Scientists from Australia's national science agency Commonwealth...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Carolin Russ

Weko, Weitmann &amp; Konrad GmbH &amp; Co KG, based in south Germany, is...

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search