Online fashion firm Bfashion to deploy Attraqt's products

10 Jul '15

2 min read

Bfashion, an Eastern European online fashion retailer, is set to deploy a vsuite of products by Attraqt Group, a leading provider of e-commerce visual merchandising, site search, and recommendation technology, across eight international sites.

Attraqt’s freestyle merchandising platform is expected to enhance Bfashion’s visual merchandising, site search and navigation, and product recommendation capabilities, upgrading its current e-commerce platform across Bulgaria, Romania, Hungary, Slovakia, Slovenia, Czech Republic, Croatia, and Greece in line with local visual merchandising rules.

As part of the adoption of the Company’s suite of products, Bfashion has opted to use the ATTRAQTMail service, launched in Q4 2014, which will allow Bfashion to merchandise to customers through its current email marketing system, and will also benefit from Attraqt’s professional services department for a full site review and follow-up workshops, the company said in a statement.

André Brown, CEO of Attraqt Group plc said, “We are delighted to announce that Bfashion has selected Attraqt to provide our full range of services to enhance its e-commerce platform. Bfashion is an exciting new customer for us in a market we have not previously had a presence in, underlining the growing international demand by retailers for our products. We look forward to working with the Bfashion team going forward.”

Jay Krist, CEO of Bfashion said, “We are pleased to have appointed Attraqt to help us enhance our e-commerce business. We were impressed with their expertise in online merchandising and the range of solutions they provide as a single integrated solution. Their technology will be a real asset for our business going forward and help us to drive online sales across all of our sites.” (GK)

Fibre2Fashion News Desk - India

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