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James Perse selects ATG to launch 1st online store
31 Jul '07
2 min read
ATG whose e-commerce suite powers more top online sellers than any other announced that designer James Perse has selected ATG Commerce as the e-commerce platform for the high-end lifestyle brand's first Web store, which will launch in Fall 2007.
James Perse, widely acclaimed for its sophisticated, sporty men's and women's apparel, selected ATG to provide the same level of sophistication and personalized service to its online store as the brand is increasingly recognized for in its brick and mortar boutiques.
In conjunction with recent sales growth and expansion of the James Perse brand, the company elected to build its own Web storefront with ATG and provide its growing customer base with a direct means of purchasing high-end inventory online.
ATG's industry-recognized e-commerce platform will provide James Perse with a scalable, feature-rich and highly personalized shopping experience to drive sales worldwide and mirror the personalized in-store experiences that visitors to the brand's physical boutiques have come to expect.
“ATG provides us with a flexible e-commerce platform that will allow us to maintain the integrity of our brand, while giving us the power to build a shopping experience online that provides our customers with a level of sophistication they're used to,” said Elton Graham, director of e-commerce, James Perse.
“We understand the importance and critical nature of maintaining brand consistency across both the brick-and-mortar and online stores. When retailers add an online component to their already established and recognized brand, it is essential that the brand continuity flows across all selling points,” said Cliff Conneighton, senior vice president, ATG.
“James Perse is a refined brand whose customers have high standards for anything that bears the company's name. We are thrilled to be working with them to extend their brand to the Internet and exceed customer expectations of the online shopping experience.”
James Perse, widely acclaimed for its sophisticated, sporty men's and women's apparel, selected ATG to provide the same level of sophistication and personalized service to its online store as the brand is increasingly recognized for in its brick and mortar boutiques.
In conjunction with recent sales growth and expansion of the James Perse brand, the company elected to build its own Web storefront with ATG and provide its growing customer base with a direct means of purchasing high-end inventory online.
ATG's industry-recognized e-commerce platform will provide James Perse with a scalable, feature-rich and highly personalized shopping experience to drive sales worldwide and mirror the personalized in-store experiences that visitors to the brand's physical boutiques have come to expect.
“ATG provides us with a flexible e-commerce platform that will allow us to maintain the integrity of our brand, while giving us the power to build a shopping experience online that provides our customers with a level of sophistication they're used to,” said Elton Graham, director of e-commerce, James Perse.
“We understand the importance and critical nature of maintaining brand consistency across both the brick-and-mortar and online stores. When retailers add an online component to their already established and recognized brand, it is essential that the brand continuity flows across all selling points,” said Cliff Conneighton, senior vice president, ATG.
“James Perse is a refined brand whose customers have high standards for anything that bears the company's name. We are thrilled to be working with them to extend their brand to the Internet and exceed customer expectations of the online shopping experience.”
Art Technology Group Inc
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