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New Balance achieves early success with item-level RFID

22 Jan '08
2 min read

“New Balance provides further proof that item-level RFID technology is able to deliver value in real-world environments today, and demonstrates how the TrueVUE RFID Platform is uniquely suited to help organizations achieve success with their RFID initiatives.”

Vue Technology's TrueVUE RFID platform is the industry's first completely scalable item-level solution that enables unprecedented visibility into inventory levels, location and authenticity, while eliminating the prohibitive cost barriers previously associated with item-level RFID roll-outs.

Benefits to retailers include enhanced customer experience, reductions in out-of-stocks and shrinkage, increased employee productivity and increased sales. The TrueVUE RFID platform has delivered dramatic results in numerous customer pilots and offers retailers the immediate resources necessary to complete an enterprise RFID roll-out.

“Vue Technology's ability to partner with other leading RFID providers such as Avery Dennison and Motorola enabled us to deliver a complete solution that exceeded New Balance's objectives for inventory visibility and paves the way for broader deployment of item-level RFID,” added Locke. “We look forward to continued collaboration with New Balance and our partners in the future.”

Vue Technology Inc

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