;
Home / Knowledge / News / Information Technology / Web marketers investing in rich, new online capabilities, Scene7
Web marketers investing in rich, new online capabilities, Scene7
06
Feb '08
Scene7, part of Adobe Systems Incorporated released the results of a business survey it conducted to identify and analyze what online businesses plan to do in the next year to enhance their customer experience.

Findings showed that more than 50 percent plan to deploy new features and rich Internet enhancements – including enhanced imagery, personalization and user-generated content – to their sites within the next six months and 93 percent say they will deploy these within the year. According to the survey, the greatest growth areas for planned features are mobile commerce, URL/widget sharing, personalized messaging and user ratings.

“With online commerce growth rates predicted to decline, companies that continue investing to differentiate themselves and deliver compelling user experiences can gain market share over their competition,” said Doug Mack, vice president of consumer and hosted solutions at Adobe.

“Rich and innovative applications enable businesses to further engage customers with more personal and compelling online experiences, which can ultimately increase conversions and revenues.”

Scene7's quantitative survey received 347 responses from retailers, manufacturers, agencies and high-tech companies worldwide that sell a wide variety of products and services online. While increased clicks/usage, and conversions were reported as the leading metrics for evaluating new functionality, qualitative feedback and increased revenue areimportant indicators of effectiveness.


Must ReadView All

Courtesy: Lululemon

Apparel/Garments | On 16th Dec 2018

Lululemon’s net revenue up 21% in Q3 2018

Lululemon Athletica Inc, a healthy lifestyle inspired athletic...

Courtesy: Walmart

Apparel/Garments | On 16th Dec 2018

Rakuten, Walmart start Walmart ecommerce store in Japan

Rakuten and Walmart have joined hands to start the first Walmart...

Courtesy: H&M

Apparel/Garments | On 16th Dec 2018

H&M Group's wage summit discusses fair wages

The textile and fashion industries were brought together by H&M Group ...

Interviews View All

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search