Web marketers investing in rich, new online capabilities, Scene7

06 Feb '08

2 min read

Scene7, part of Adobe Systems Incorporated released the results of a business survey it conducted to identify and analyze what online businesses plan to do in the next year to enhance their customer experience.

Findings showed that more than 50 percent plan to deploy new features and rich Internet enhancements – including enhanced imagery, personalization and user-generated content – to their sites within the next six months and 93 percent say they will deploy these within the year. According to the survey, the greatest growth areas for planned features are mobile commerce, URL/widget sharing, personalized messaging and user ratings.

“With online commerce growth rates predicted to decline, companies that continue investing to differentiate themselves and deliver compelling user experiences can gain market share over their competition,” said Doug Mack, vice president of consumer and hosted solutions at Adobe.

“Rich and innovative applications enable businesses to further engage customers with more personal and compelling online experiences, which can ultimately increase conversions and revenues.”

Scene7's quantitative survey received 347 responses from retailers, manufacturers, agencies and high-tech companies worldwide that sell a wide variety of products and services online. While increased clicks/usage, and conversions were reported as the leading metrics for evaluating new functionality, qualitative feedback and increased revenue areimportant indicators of effectiveness.

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