Interviews
Web marketers investing in rich, new online capabilities, Scene7
06 Feb '08
2 min read
Respondents indicated that one of the most highly-effective features to online businesses is 360-degree spin, which the survey found to be not yet widely deployed. Subsequently, nearly 30 percent of respondents plan to add 360-degree spin functionality to their sites in 2008.
Other top-ranking features and functionalities identified by respondents include: alternate views, user ratings, videos, blogs, product tours, online catalogs, personalized messaging, quick looks and personalized stores. One-third of the respondents said they incorporated zoom and alternate view functionality in their sites and ranked these features more effective than others tested by a 10 to 30 percent margin.
Twenty-five percent of the respondents said they have deployed the following features and functionalities, which they ranked as equally effective: microsites, videos, online catalogs, personalized stores, blogs, color swatching, quick looks, RSS and product tours.
Other top-ranking features and functionalities identified by respondents include: alternate views, user ratings, videos, blogs, product tours, online catalogs, personalized messaging, quick looks and personalized stores. One-third of the respondents said they incorporated zoom and alternate view functionality in their sites and ranked these features more effective than others tested by a 10 to 30 percent margin.
Twenty-five percent of the respondents said they have deployed the following features and functionalities, which they ranked as equally effective: microsites, videos, online catalogs, personalized stores, blogs, color swatching, quick looks, RSS and product tours.
Adobe Systems Incorporated
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