;
Home / Knowledge / News / Information Technology / MarketMaestro Software for e-marketers
MarketMaestro Software for e-marketers
06
Feb '08
7 Billion People announced the general availability of MarketMaestro, a behavioral analytics solution that offers comprehensive user data based on distinct online buying personalities, giving e-marketers new methods for optimizing Web sites and related marketing programs.

For the first time, e-marketers can now understand shoppers' psychological characteristics and how to optimize Web site language and content, advertising and outbound marketing programs to meet their specific buying preferences – leading to increased transaction closure rates and customer loyalty.

MarketMaestro automatically and transparently analyzes user search and click patterns to identify behavioral segments – or psychological “Portraits” – and defines their buying methodology, motivation, presentation preferences and other critical communication factors.

The software then provides simple and powerful reports showing which Portraits are being drawn to Web sites by outbound marketing programs and how Portraits are behaving on these sites (visits, returns, abandons, conversions, etc.). Expert systems built into the software then analyze this data for correlation and “dissonance” and provide actionable recommendations to e-marketers and content owners.

Unlike traditional Web analytics solutions, which focus on demographics, purchase history, visit history and group behaviors, MarketMaestro Portraits are dynamic and context sensitive, focusing on the language used in the selling process and the behavior of the Web site for that individual. MarketMaestro is based on proven and effective face-to-face selling methodologies, which emphasize the development of rapport in the early stages of the selling process and the building of an ongoing relationship with the customer.

Several customers have experienced MarketMaestro as part of an Early Access Program that started in Summer 2006. “MarketMaestro provides us with behavioral information about site visitors that we've never had before,” said Peter Thornton of Vroom Vroom Vroom Pty Ltd. “This information allows us to provide an even better online experience for our customers.”


Must ReadView All

Vietnamese garment firms plan to boost exports to Canada

Apparel/Garments | On 11th Dec 2018

Vietnamese garment firms plan to boost exports to Canada

As Vietnam is yet to sign a free trade agreement with Canada, so the...

Courtesy: Alizilla

Textiles | On 11th Dec 2018

Belgium, Alibaba promote inclusive global trade under eWTP

The Belgian Government and China’s Alibaba Group recently announced...

Courtesy: Kai Pilger from Pexels

Textiles | On 11th Dec 2018

India's textile-apparel exports fell slightly in H1 FY19

India’s overall textile and apparel exports in H1 FY19 stood at $18.4 ...

Interviews View All

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search