Home / Knowledge / News / Information Technology / MarketMaestro Software for e-marketers
MarketMaestro Software for e-marketers
06
Feb '08
7 Billion People announced the general availability of MarketMaestro, a behavioral analytics solution that offers comprehensive user data based on distinct online buying personalities, giving e-marketers new methods for optimizing Web sites and related marketing programs.

For the first time, e-marketers can now understand shoppers' psychological characteristics and how to optimize Web site language and content, advertising and outbound marketing programs to meet their specific buying preferences – leading to increased transaction closure rates and customer loyalty.

MarketMaestro automatically and transparently analyzes user search and click patterns to identify behavioral segments – or psychological “Portraits” – and defines their buying methodology, motivation, presentation preferences and other critical communication factors.

The software then provides simple and powerful reports showing which Portraits are being drawn to Web sites by outbound marketing programs and how Portraits are behaving on these sites (visits, returns, abandons, conversions, etc.). Expert systems built into the software then analyze this data for correlation and “dissonance” and provide actionable recommendations to e-marketers and content owners.

Unlike traditional Web analytics solutions, which focus on demographics, purchase history, visit history and group behaviors, MarketMaestro Portraits are dynamic and context sensitive, focusing on the language used in the selling process and the behavior of the Web site for that individual. MarketMaestro is based on proven and effective face-to-face selling methodologies, which emphasize the development of rapport in the early stages of the selling process and the building of an ongoing relationship with the customer.

Several customers have experienced MarketMaestro as part of an Early Access Program that started in Summer 2006. “MarketMaestro provides us with behavioral information about site visitors that we've never had before,” said Peter Thornton of Vroom Vroom Vroom Pty Ltd. “This information allows us to provide an even better online experience for our customers.”


Must ReadView All

Courtesy: EVG photos from Pexels

Apparel/Garments | On 16th Aug 2018

Bangladesh ups garment export target to $32.689 bn

The Government of Bangladesh has increased the country’s readymade...

Courtesy: PR Newswire

Apparel/Garments | On 16th Aug 2018

Shoppers go to stores for thrifting experiences: Survey

Despite growth in e-commerce, shoppers still head to retail stores...

Pak ministry invests in training textile sector workers

Textiles | On 16th Aug 2018

Pak ministry invests in training textile sector workers

Pakistan’s ministry of commerce and textile industry is offering...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search