Interviews
MarketMaestro Software for e-marketers
06 Feb '08
3 min read
7 Billion People announced the general availability of MarketMaestro, a behavioral analytics solution that offers comprehensive user data based on distinct online buying personalities, giving e-marketers new methods for optimizing Web sites and related marketing programs.
For the first time, e-marketers can now understand shoppers' psychological characteristics and how to optimize Web site language and content, advertising and outbound marketing programs to meet their specific buying preferences – leading to increased transaction closure rates and customer loyalty.
MarketMaestro automatically and transparently analyzes user search and click patterns to identify behavioral segments – or psychological “Portraits” – and defines their buying methodology, motivation, presentation preferences and other critical communication factors.
The software then provides simple and powerful reports showing which Portraits are being drawn to Web sites by outbound marketing programs and how Portraits are behaving on these sites (visits, returns, abandons, conversions, etc.). Expert systems built into the software then analyze this data for correlation and “dissonance” and provide actionable recommendations to e-marketers and content owners.
Unlike traditional Web analytics solutions, which focus on demographics, purchase history, visit history and group behaviors, MarketMaestro Portraits are dynamic and context sensitive, focusing on the language used in the selling process and the behavior of the Web site for that individual. MarketMaestro is based on proven and effective face-to-face selling methodologies, which emphasize the development of rapport in the early stages of the selling process and the building of an ongoing relationship with the customer.
Several customers have experienced MarketMaestro as part of an Early Access Program that started in Summer 2006. “MarketMaestro provides us with behavioral information about site visitors that we've never had before,” said Peter Thornton of Vroom Vroom Vroom Pty Ltd. “This information allows us to provide an even better online experience for our customers.”
For the first time, e-marketers can now understand shoppers' psychological characteristics and how to optimize Web site language and content, advertising and outbound marketing programs to meet their specific buying preferences – leading to increased transaction closure rates and customer loyalty.
MarketMaestro automatically and transparently analyzes user search and click patterns to identify behavioral segments – or psychological “Portraits” – and defines their buying methodology, motivation, presentation preferences and other critical communication factors.
The software then provides simple and powerful reports showing which Portraits are being drawn to Web sites by outbound marketing programs and how Portraits are behaving on these sites (visits, returns, abandons, conversions, etc.). Expert systems built into the software then analyze this data for correlation and “dissonance” and provide actionable recommendations to e-marketers and content owners.
Unlike traditional Web analytics solutions, which focus on demographics, purchase history, visit history and group behaviors, MarketMaestro Portraits are dynamic and context sensitive, focusing on the language used in the selling process and the behavior of the Web site for that individual. MarketMaestro is based on proven and effective face-to-face selling methodologies, which emphasize the development of rapport in the early stages of the selling process and the building of an ongoing relationship with the customer.
Several customers have experienced MarketMaestro as part of an Early Access Program that started in Summer 2006. “MarketMaestro provides us with behavioral information about site visitors that we've never had before,” said Peter Thornton of Vroom Vroom Vroom Pty Ltd. “This information allows us to provide an even better online experience for our customers.”
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